Language of Campaign and Advocacy Flashcards
it refers to public support of an idea, plan, or way of doing something; the act or process of supporting a cause of proposal
advocacy
to try to achieve something such as the election of someone to a political office, by taking part in a number of planned activities
campaign
the practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized
inclusiveness
the use of peaceful means, not force, to bring about political or social change
nonviolence
short and clear, expressing what needs to be said without unnecessary words
concise
being polite and showing respect
courteous
“Filipino first!”
Carlos P. Garcia (1961)
“Kung Walang Corrupt, Walang mahirap”
Benigno ‘Noynoy’ Aquino III (2010)
Pag may Erap, May Ginhawa
Joseph Estrada (2010)
Ituloy ang Daang Matuwid
Mar Roxas (2016)
Gobyernong Tapat, Angat Buhay Lahat
Leni Robredo (2022)
Sama-sama tayong babangon muli
Ferdinand ‘Bongbong’ Marcos (2022)
it is a system of traditional spoken, manual (signed), or written symbols through which humans express themselves as members of a social group and participants in its culture
Language
father of modern linguistic; he says that language is a system of signs that express ideas
Ferdinand de Saussure
linguistic and anthropologist; he states that language is purely human
Edward Sapir
phonetician and language scholar; he says that language is a expression of ideas
Henry Sweet
language is a system of communication, medium for ______ and ______ interaction
thought, social
3 Characteristics of Campaign
Style, Inclusiveness and Non-violence
refers to the type of language and phrasing you use, and their effect to the audience.
style
2 types of style
direct style / plain and indirect style / ornate
refers to a more direct delivery if statements
direct style / plain
pertains to the use of flowery words in the language
indirect style / ornate
2 ways to assess Style
clarity and appropriateness
a language that is devoid of discriminatory perspective, stereotyping, and ostracizing towards a group, particularly your rival party.
Inclusiveness
being nonviolent on a campaign speech means it shall be free from derogatory remarks and obscene words
non-violence
Parts of Campaign
- Introduction
- Summary of Qualifications
- Foundational Ideas
- Conclusion
always make this part remarkable
introduction
one can also provide a summary of his qualifications and expertise that are relevant to the position being sought for
Summary of Qualifications
this part consists of several themes which are reflective of the issue you want to address and act upon
Foundational Ideas
summarizes the main points of your campaign speech
Conclusion
4 key elements of advocacy
- functioning by speaking out, acting or writing
- minimal conflict of interest
- promotion of person’s welfare, well-being and justice
- vigor of action
if you have an advocacy, you act on it. this means that your advocacy is an active issue.
functioning by speaking out, writing or acting
an advocate know their interest and needs. He/she sees to it that their own interest is not in conflict with the person for who he/she is advocating.
minimal conflict of interest
you can do this precisely because the well-being of and the justice for the disadvantaged, devalued people are often at risk
promotion of person’s welfare, well-being and justice
advocacy requires fervor and depth of feelings in advancing the cause or the interest of another. it involves taking the lead, having sense of urgency, doing more than what is done routinely and challenging the community.
vigor of action
3c’s of advocacy
- be courteous at all times
- be candid
- be concise
outline of advocacy speech
- opening statement
- issue
- arguments
- facts
- conclusion
this part states the main point of the advocacy and a brief background of it
opening statement
this refers to the concern that you are advocating for
issue
this is where you introduce your position on the issue
arguments
you must support your position with pieces of evidence
facts
you conclude your oral advocacy by giving a thought-provoking statement convincing the audience to stand with you in your cause
conclusion