Advertisements and Propaganda Techniques Flashcards
it refers to the use of a variety of communication techniques that create an emotional appeal to accept a particular belief or opinion, to adopt a certain behavior or to perform a particular action
propaganda
a promotion of a product and service that can be seen in various forms of media, such as print, television and radio to attract interest, encourage engagement, and generate sales
advertisement
this advertisement uses well-known figure or celebrity who makes claims about the product or service
testimonial
the advertisement makes a claim that everyone else is using the product or service and that anyone who does not use it is missing out
bandwagon
the advertisement uses ordinary people to give the impression that the product or service is intended for all regardless of social status
plain folk
the advertisement uses a symbol of respect or reverence to convey credibility or authority
transfer
this advertisement uses words and expressions with positive connotations to describe the product or service. it also uses positive words to influence a person to buy it
glittering generalities
this advertisement uses words and expressions with negative connotations. it is based on putting the other party down
name-calling
this advertisement makes claims of only good things about the product or service as though it is flawless.
card stacking
the advertisement gives a warning of what can happen if the product or service is not used which gives the audience a sense of fear
appeal to fear
this advertisement shows an association of the product or service to superiority in social status of intellect
snob appeal
the advertisement uses a short phrase that can easily be recalled and that everyone can immediately associate with a particular brand
catchy slogan
