Language in the media Flashcards
transactional function
to get something you want
relational function
focuses on developing relationships
power in discourse
power relationships
power behind discourse
hierarchal social structures
influential power
those who wish to influence you
instrumental power
those who have power due to their social position
personal power
invested by occupation or role
political power
invested by law
social group power
invested by social attributes e.g age, gender etc
Stages of synthetic personalisation:
1.
building relationships through personalisation e.g personal pronouns
Stages of synthetic personalisation:
2.
manipulation of members resources e.g cultural references
Stages of synthetic personalisation:
3.
building the consumer into the ideal receiver e.g ideological messages conveyed through picture or language
Factors that underpin asymmetrical power:
gender
profession
age
social status in a group
Sociolinguists:
Trudgill (1974)
found that men in norwich used more non standard grammar than women.
men claimed to use more and women claimed to use less even when this was not the case in practice.
Sociolinguists:
Eisikovits (1998)
conducted a study of Australian teens in two working class groups of age 14 and age 16
younger group used non standard grammar equally but older group used them differently - males increased their use and females used more standard grammar
