Language in the media Flashcards
(19 cards)
transactional function
to get something you want
relational function
focuses on developing relationships
power in discourse
power relationships
power behind discourse
hierarchal social structures
influential power
those who wish to influence you
instrumental power
those who have power due to their social position
personal power
invested by occupation or role
political power
invested by law
social group power
invested by social attributes e.g age, gender etc
Stages of synthetic personalisation:
1.
building relationships through personalisation e.g personal pronouns
Stages of synthetic personalisation:
2.
manipulation of members resources e.g cultural references
Stages of synthetic personalisation:
3.
building the consumer into the ideal receiver e.g ideological messages conveyed through picture or language
Factors that underpin asymmetrical power:
gender
profession
age
social status in a group
Sociolinguists:
Lakoff (1975)
identified the following features as more common in female speech than male:
-tag questions
-more polite forms
-avoidance of taboo lexis
-hedges and fillers
Sociolinguists:
Zimmerman and West (1975)
suggested men interrupt more than women due to social domination of men and socialised constructions of gender norms
Sociolinguists:
Tannen, Holmes and Weatherall
men vs women
status vs support
advice vs understanding
information vs feeling
orders vs proposal
conflicts vs compromise
independence vs intimacy
Sociolinguists:
Halliday
Ideational metafunction
- who and whom
-processes
-when, where, how, circumstances
anchoring
using two modes to reinforce eachother
Semiotics:
written
audio/sound
visual
gestural
spatial
multimodal
