Ladders and Funnels: Secret #2: The Value Ladder

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Continuity

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Continuity is where you continue paying on a weekly, monthly, or yearly basis until you decide to cancel.

Question 22

Value Ladder is the first thing you have to build out _____ you can start working on any sales funnel.

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Value Ladder is the first thing you have to build out BEFORE you can start working on any sales funnel.

Question 23

No Value Ladder is complete without a good ______ program.

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No Value Ladder is complete without a good continuity program.

• There are many ways to structure your continuity program. It could be organized around software, membership sites, or ongoing coaching, but it should be something you can bill for each month. That residual income will become the lifeblood of your business.