Ladders and Funnels: Secret #1 The Secret Formula

Question 1

Answer 1

Question 2

Answer 2

Question 3

Answer 3

Question 4

Answer 4

Question 5

THE SECRET FORMULA

• Question #1: ____ Is Your Dream Client?

Answer 5

THE SECRET FORMULA

• Question #1: Who Is Your Dream Client?
  
  • Great income
  • Great attitude
  • Easy to work with
  • Appreciates my expertise and skill
  • Chooses service and value over price
  • Loyal
  • Refers people that actually come in
  • Nice family
  • Connected to their community
  • Buys again and again and again
  • Fun to be around
  • Engaging to talk to
  • Interested in my life and wants to be a part of it

Question 6

THE SECRET FORMULA

• Question #2: _____ Can You Find Them?

Answer 6

THE SECRET FORMULA

• Question #2: Where Can You Find Them?
  
  • Boards
  • Volunteer organizations
  • Leadership events

Question 7

THE SECRET FORMULA

• Question #3: What ___ Will You Use to Attract Them?

Answer 7

THE SECRET FORMULA

• Question #3: What Bait Will You Use to Attract Them?
  
  • 100% Satisfaction guarantee
  • Not $$$ related
  • Non-transactional

Question 8

THE SECRET FORMULA

• Question #4: What _____ Do You Want To Give Them?

Answer 8

THE SECRET FORMULA​

• Question #4: What Result Do You Want To Give Them?
  
  • Best car-buying experience of their entire life
  • Best long-term vehicle choice of their life (highest happiness rating)