Labour Election Win 1945 Flashcards

1
Q

What is the first factor?

A
  • Conservative’s role in WWII.
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2
Q

How did the Conservatives gain a bad reputation?

A
  • The Conservatives gained a bad reputation due to Chamberlain as he loved appeasement instead of facing war.
  • Britain is divided due to this, many criticised his actions, they saw it as giving Hitler the advantage, meanwhile some supported these actions.
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3
Q

What did this bad reputation lead to?

A
  • With Chamberlain not doing enough to promote Britain, and the added negative connotations of past Conservative leaders, voters were more influenced to vote about instead.
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4
Q

What did Churchill gain a reputation of?

A
  • Churchill gained reputation for being a ‘warmonger’ for his consolidated role and belief during wartime, despite his first roles being primarily domestic.
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5
Q

What does Antony Beever contribute to this argument?

A
  • “War does not bring its own form of socialism, but Churchill was useless as a social reformer.”
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6
Q

What does Antony Beever’s argument show?

A
  • Public only saw Churchill as a war-time leader instead of a reconstructionist, which put voters off because people were tired of war and wanted the British Empire to become reformed, which the Labour Party could provide.
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7
Q

What did Labour focus on for post-war Britain?

A
  • Labour focused on the 1942 Beveridge Report, which suggested that as everyone pays the government tax, they would receive more benefits such a free healthcare and better education.
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8
Q

What was the Conservative’s reaction towards the Beveridge Report?

A
  • Conservatives dismissed Beveridge Report as they had little interest as it failed to engage in national discussion on the topic,
  • shown by Churchill during his Gestapo speech where he said those advocating for socialism were ‘short sighted’.
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9
Q

What happened as a result of Churchill’s dismissiveness of the Beveridge Report?

A
  • Due to Churchill’s harsh language and his dismissiveness of the socialist movement, he made the Conservative Party look less attractive to voters, but also offended voters.
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10
Q

What did Paul Addison describe Churchill’s behaviour as?

A
  • He described the Beveridge Report to be Churchill’s ‘golden opportunity to reinvent himself as a leader’.
  • However then says “Churchill, however, completely missed the opportunity.”
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11
Q

What is the overall evaluation for the first factor?

A
  • Overall, Churchill choosing to dismiss this ‘golden opportunity ’ left a gap in the British public’s opinion showing that Churchill and the Conservatives were out of touch with the British public’s needs.
  • Labour worked hard to get a good image for the public, as Attlee took this opportunity to write himself back into the narrative, proving themselves capable.
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12
Q

What happened during the 1930s and how was this good for Labour? (second factor)

A
  • As Labour had the benefit from the 1930s (the ‘Locust Years’) when the Conservatives were in Government it meant that Labour’s reputation was kept clean during these times of hardship.
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13
Q

How did the Locust Years allow Labour to do?

A
  • This meant that from 1934-37, Herbert Morrison and Ernest Bevin could collaborate to create plans for the economy, with some nationalists in the Labour Party having established plans for welfare coverage.
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14
Q

Who was Labour’s hard work shown by? (K)

A
  • Labour’s hard work and advantage of the 1930s has been shown through Richard Ovary who said that
  • contrary to the Conservatives, Labour had “offered the prospect of progress.”
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15
Q

What does Labour’s hard work emphasises? (A)

A
  • Emphasises how Labour had been making great plans on how to improve Britain for the future, aiding their plans in 1945 as these plans were shared with the public as promises from Clement Attlee.
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16
Q

What is the final factor?

A
  • Other influencing factors
17
Q

What was one of the contributing factors in Labour’s success? (K)

A
  • Media was a contributing factor to the spread of left-wing ideology (Beveridge Report) selling over 600,000 copies of the report, which showed success for William Beveridge.
  • Because of the report’s success, it led the public to be more aware of their social welfare state, leading to demand for improvement in their lives.
18
Q

What did Labour do with the success of the Beveridge Report and the public’s new attitude? (K)

A
  • Due to the public’s new attitude and how this aligned with Labour’s left-wing attitude, they took this opportunity to campaign restlessly for their ideas from the report to be implemented into govt.
19
Q

How was Labour’s campaigning releveant to them winning the 1945 Election? (A)

A

It is clear that Labour’s devotion to campaigning for the Beveridge Report and the idea of large-scale government intervention in people’s lives, helped secure the Party’s landslide victory in 1945 because of the popularity of the Beveridge Report.

20
Q

What does Fielding argue?

A
  • The winner of the 1945 election will have simply been the party who wholeheartedly campaigned for social change proposed in the Beveridge Report.
21
Q

What does the media also contribute towards the Labour Party’s success? (K)

A
  • There had also been a drastic increase of a left-wing view furthered by the media, with people such as J.B. Priestly who radio broadcasted Postscripts throughout the BBC where he was accused of sharing his left-wing views.
22
Q

What percentage of the electorate supported Labour due to the media influence? (K)

A
  • Due to acts like these, 85% of the electorate had intentions of supporting Labour in the election, showing how influential the media was in Labour’s success.
23
Q

Did Priestly’s broadcasts affect British politics? (A)

A
  • Although Priestly’s broadcasts aired for a mere 4 months, it had 40% of the British adult population listening;
  • if this broadcast can still cause a huge wave in British politics, so too can other influencing factors such as voting age and the military,
  • giving more overall public support towards Labour instead of the Conservatives.
24
Q

What is another contributing factor to Labour’s success?

A
  • Some men had life-altering injuries and trauma from war, men then couldn’t lead normal lives or return to work.
25
Q

How did men’s experiences from war result in success for Labour?

A
  • Labour’s ideology suited many military veterans as they couldn’t lead the lives they did beforehand, and Labour’s social welfare intervention supported the best interest of these people and other military groups, leading to tremendous support for Labour.
26
Q

What is a final contributing factor to Labour’s success?

A
  • 20% of the electorate in 1945 were voting for the first time.
  • Due to the 10-year gap between elections, many more people had come of age and had lived through the war and known what Britain needed post-war, which led to support for Labour as social reforms were in Labour’s best interest.
27
Q

What is the overall conclusion for the final factor? (E)

A
  • Overall, these contributing factors did help influence Labour’s win as it helped Labour gain more support, but this was not the main reason they won as we must consider their hard work with social reformism and the hard effort ministers had put in before the war and during to help Britain’s needs in time of vulnerability.