L9 - Glocal Branding Flashcards
1
Q
What is Glocalisation?
A
The process of adapting global products to local customs and tastes.
2
Q
Name some brands that have glocalised.
A
Nike, McDonald’s, Levi’s and Disney
3
Q
Who and/or what can be affected by glocalisation?
A
Image, workers, producers, environment and consumers.
4
Q
What does GCC stand for?
A
Gulf Cooperation Council
5
Q
Why is glocalisation a good thing?
A
It means reduced import costs, as well as contributing to the local economy
