L8 - Demand Flashcards

1
Q

What is demand?

A

Quantity of a good or service purchased at a given price mover a certain period of time

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2
Q

What is quantity demanded measured in?

A

Units

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3
Q

What is the law of demand (assuming ceteris paribus)?

A

Higher price of a good = less quantity demanded
Lower price of a good = more quantity demanded

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4
Q

What is a decrease in price known as on a graph?

A

Extension/expansion in demand

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5
Q

What is an increase in price known as on a graph?

A

Contraction in demand

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6
Q

What are substitute goods?

A

2 alternative products that can be used for the same purpose

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7
Q

What are compliment goods?

A

Products that are used together

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8
Q

What 4 factors affect demand?

A

Change in age structure of population

Changes in income - higher income = higher demand

Successful advertising

Changes in consumer taste/preferences

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