L7 Flashcards
Define critical juncture
‘complex’ problem that occurs at a point along a new high-tech venture’s expansion, preventing it from achieving the transition from 1 development phase to the next
Why do capabilities need to be dynamic?
As market changes
What do USO suffers from?
Liability of newness
What are the 4 critical junctures of USO?
Recognition
Commitment
Credible
Sustainable
What are 4 resources that allow firms to become sustainable?
Resources that generate sales momentum
Resources to detect new opportunities
Resources to increase speed to market
Resources that integrate knowledge
What are 4 aspects of the credibility juncture?
Management & scientific team
Clear route to revenues & profitability
Technology depth & breadth
Technology market readiness
What 4 resources lead to capabilities that allow agents to be committed to the venture?
Lack of awareness of personal limitations
Lack of risk tolerability
Lack of clarity
Lack of social capital
What are 4 thinks need for the opportunity juncture?
Match between unfilled market need & solution that satisfies the need
Match as been overlooked by others
Social Capital
Ability to recognize market potential
What are 4 departments in the NPD teams?
R&D
Operations
Marketing
Finance
What are characteristics of cross-functional teams?
Expertise from each function
no key points will be forgotten
requires management attention
conflict of interests
no direct authority
What are characteristics of autonmous teams?
Challeneging
High-risk projects of exploratory nature
limited budget
strict timelines