L6 - Imaging and Design for Online Environment Flashcards
What is the most visited website in the world? Think about it for a second.
8 Basic Principles of
Graphics and Layout
(BCEMPRPV)
- BALANCE
- CONTRAST
- EMPHASIS
- MOVEMENT
- PATTERN
- RYTHM
- PROPORTION
- VARIETY
A distribution of visual weight on either side of the vertical axis. Symmetrical balance uses the same characteristics. Asymmetrical uses different but equally weighted features.
BALANCE
The arrangement of opposite elements (light vs. dark, rough vs. smooth, small vs. large, etc…) in a composition so as to create visual interest.
CONTRAST
Used to make certain parts of an Artwork stand out. It creates the center of interest or focal point. It is the place in which an Artist draws your eyes first.
EMPHASIS
How the eye moves through the composition; leading the attention of the viewer from one aspect of the work to another. Can create the illusion of action.
MOVEMENT
The repetition of specific visual elements such as a unit of shape or form. A method to organize surfaces in a consistent regular manner.
PATTERN
Regular repetition of, or alternation in elements to create cohesiveness and interest.
RYTHM
Visual elements create a sense of unity where they relate well with one another.
PROPORTION
This uses several design elements to draw a viewer’s attention.
VARIETY