L6, 7 & 8 - Qualitative Research - Approaches, Methods and Analysis Flashcards
What is a mixed methods approach?
Combining qualitative and quantitative research to reach a position.
What is convergence/triangulation?
Combining approaches of data collection, increasing the reliability/validity of a finding or answering a broader question.
What is an embedded, mixed method approach?
Qualitative and quantitative research occur simultaneously. Aims to increase the validity of the findings.
What is an explanatory sequential mixed methods approach?
Starts with quantitative research then switches to qualitative research.
What is an exploratory mixed methods approach?
Start with qualitative research, explore a theory and then test it with quantitative.
Why would you take a mixed methods approach?
- Emancipation - raising qualitative research to allow their ‘voice to be heard’
- Practicality - which is logistically more convenient/fits best in the available time or resources/won’t recruit a big enough group.
- Salvaging - switching methods because its ‘gone wrong’ - i.e. switching from quant to qual if you don’t have enough responses.
- Increase validity
- Development
Social Constructionism - Methodology
- Looks at how people use language and discourse to construct knowledge
- Not concerned with what people think
- Examines how acts are constructed through talk
- Identify the ways that participants construct categories in their talk
Phenomenology - Methodology
- Linked to psychology and the individual human experience
- How has their experiences influenced their understanding of the world
- Uses small samples
- Takes only the perspective of the participant - the interviewers experiences should be ‘bracketed out’
- Heidegger - advanced theory by rejecting bracketing out/reduction, stating the experience has to be interpreted through the interviewers experience
Ethnography - Methodology
- Used when studying a subgroup or culture
- Has an appreciation of social activity that is constructed through relationships
- Observe how people live/work to understand their way of life
- Describes groups/situations behaviours and beliefs - how and why they are this way
- Analysis can be transferred to wider socio-political agendas and power/class
- Researcher joins group to discover the most over a period of time in the natural environment
- Stems from social constructional approach, but takes a broader approach than just language
Grounded Theory - Methodology
- Inductive as an approach - means no preconceived ideas
- Examines the emphasis on the meaning people attribute to events
- Interview people to gather data about their views and how they see theirselves in relation to the phenomenon being investigated
- Grounded Theory Cycle - switch between data collection and analysis to expand and validate theory, until theoretical saturation is achieved - nothing new can emerge
- Analysis is ongoing so that patterns/themes can be checked/rechecked, then more interviews, etc, and a final theory emerges from the data
What are the 6 sample strategies that could be used?
- Purposive sampling
- Convinience sampling
- Maximum variation
- Deviant case sampling
- Theoretical sampling (grounded theory)
- Systematic sampling
What is purposive sampling?
- Can be used in qual or quant
- Specific sub group in mind to target, and why
What is convinience sampling?
- Can be used in qual or quant
- aka opportunity sampling
- Who is there? Who is logistically easiest?
What is maximum variation sampling?
- Used in qual
- Try to sample people who are maximally difference (like in grounded theory to achieve theoretical saturation)
What is deviant case sampling?
- Can be combined with purposive sampling
- Looks for sub-groups with ‘different’ experiences - maybe looking for a group that say something very different
What is theoretical sampling?
- Used in grounded theory
- There is a cycle on ongoing analysis/data collection
- Like a combination of maximum variation, purposive sampling and deviant case sampling
What is systematic sampling?
- A random sub-group of people are taken from a larger population
- More systematic
- Used in quant. research
How can you determine sample sizes?
- Pragmatic approach - take into account logistics, time, funding
- Phenomonology - smaller group, typically more detailed data is taken. V. time consuming
- Grounded theory - needs people to validate the theory and achieve theoretical saturation
What is participant observation?
- Type of data collection linked to ethnography
- Uses systematic observation - links with obs. schedules, quant checklists, frequency basis etc
- More in-depth than just counting observations
- Observe:
- verbal/non verbal behaviour
- on going behaviour/relationships with others
- contexts
- group status
- Observations should continue over time/across situations
- Relationships should be developed overtime to allow for obs of organic contexts
- Use field notes/transcriptions of interviews/conversational analysis
What are the types of participants in Participant Observation?
- Complete participant - take time to be accepted, can be covert
- Participant as observer
- Observer as a participant
- Complete observer - covert - no participation/interaction with the group
Observations:
- Taking notes with full quotes/obs/reflections
- Full field notes > more details re environment
- Goes beyond surface level
Why use interviews:
- Can give more detail about an experience
- Can give more information about sensitive topics such as emotions, feelings, experiences etc
- May supplement information obtained in a questionnaire
What is a focus group?
- 6-10 people
- homogenous group - all the same phenomenon