L5 - STRATEGIC PLANNING Flashcards
refers to the systematic process of envisioning a desired future and translating this vision into broadly defined goals and objectives, which involves formulation of strategies and allocation of resources to achieve those objectives.
Strategic Planning
refers to the aggregation of factors that
differentiate a small business from its
competitors and gives it a unique and superior
position in the market
Competitive Advantage
- refers to how the entrepreneur sees
the company he/she is about to put up in the
future.
Vision
- refers to the basic
description of the fundamental nature,
rationale, and direction of the firm.
- Mission Statemen
Elements of a Mission Statement
- The purpose of the business
- The business the
entrepreneurship is in - The values of the
entrepreneurship
- is an entrepreneurial tool
used in assessing the firm’s internal
strengths and weaknesses and the
opportunities and threats in the external
environment.
SWOT Analysis
are broad and long-term attributes
that the business seeks to accomplish
Goals
designed
plan which indicates how the entrepreneur
will attempt to accomplish the goals with the
resources available. It defines the means on
how the vision, mission, goals and objectives
will be attained.
Strategy (Courses of Action
- refers to the specific
performance targets that the
entrepreneurship hopes to accomplish
Strategic Objectives
Fundamentals Strategies for Small Business
- Flexibility strategy
- Strategy of effectiveness as a higher priority
- Strategy of starting simple
- refers to businesses operated
for the first time by the small business
operator.
- New Business