L5 - STRATEGIC PLANNING Flashcards

1
Q
A
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2
Q

refers to the systematic process of envisioning a desired future and translating this vision into broadly defined goals and objectives, which involves formulation of strategies and allocation of resources to achieve those objectives.

A

Strategic Planning

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3
Q

refers to the aggregation of factors that
differentiate a small business from its
competitors and gives it a unique and superior
position in the market

A

Competitive Advantage

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4
Q
  • refers to how the entrepreneur sees
    the company he/she is about to put up in the
    future.
A

Vision

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5
Q
  • refers to the basic
    description of the fundamental nature,
    rationale, and direction of the firm.
A
  • Mission Statemen
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6
Q

Elements of a Mission Statement

A
  • The purpose of the business
  • The business the
    entrepreneurship is in
  • The values of the
    entrepreneurship
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7
Q
  • is an entrepreneurial tool
    used in assessing the firm’s internal
    strengths and weaknesses and the
    opportunities and threats in the external
    environment.
A

SWOT Analysis

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8
Q

are broad and long-term attributes
that the business seeks to accomplish

A

Goals

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9
Q

designed
plan which indicates how the entrepreneur
will attempt to accomplish the goals with the
resources available. It defines the means on
how the vision, mission, goals and objectives
will be attained.

A

Strategy (Courses of Action

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10
Q
  • refers to the specific
    performance targets that the
    entrepreneurship hopes to accomplish
A

Strategic Objectives

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11
Q

Fundamentals Strategies for Small Business

A
  1. Flexibility strategy
  2. Strategy of effectiveness as a higher priority
  3. Strategy of starting simple
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12
Q
  • refers to businesses operated
    for the first time by the small business
    operator.
A
  • New Business
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13
Q
A
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