L4- Economies and Diseconomies of scale Flashcards
1
Q
what are constant returns to scale
A
- firm doubles all its inputs- output doubles
- output increases in the same proportion as all inputs
2
Q
what are increasing returns to scale
A
- input doubles, output more than doubles
- output increases more than in proportion to the increase in all inputs
3
Q
what are decreasing returns to scale
A
- input doubles,output less than doubles
- output increases less than in proportion to the increase in all inputs
4
Q
difference between diminishing returns and decreasing returns to scale
A
- diminishing returns= only short term- what happens to output when variable input is added to fixed input
- decreasing returns to scale= only long run- what happens to output when all inputs are variable
5
Q
explain long run average cost curve in relation to short run total cost curves
A
- in short run, possible to produce at the lowest possible cost on SRATC1 until point a, where SRATC1 meets SRATC2- beyond this, firm should consider increasing capital and moving onto SRATC2 to minimise average costs as output increase
6
Q
types of economies of scale
A
- technological eos
- managerial eos
- marketing eos
- financial eos
- purchasing eos
- risk- bearing eos
7
Q
explain technological eos
A
- storage capacity of an object increases proportionately more than its surface area= larger the storage container, lower AC of storage= benefit of operating on large scale
- some capital is designed for large scale production and would only be viable for a firm operating at a high volume of production e.g. combine harvester
- high overhead expenditures in many economic activities= do not vary with scale of production- larger scale of production= more efficient e.g. factory, R+D
- some industries with this cost structure- railway networks, electricity supply= larger firm always produces at lower average cost than smaller firms= competitive advantage could lead to monopoly
8
Q
explain managerial eos
A
- large firms able to employ specialist managers= gain expertise + experience in that area= better decision-making abilities
- no. of managers in firm doesn’t depend on production scale= reduces management cost per unit
- BUT organisation gets so large, management finds it more difficult to manage= diseconomies of scale
9
Q
explain marketing eos
A
- advertising usually fixed cost- spread over more for larger firms= cost per unit is lower
- cost of advertising several products may be lower than advertising one
- large firms= brand awareness= trusted by consumers= not as much advertising needed
10
Q
explain financial eos
A
- large firm- strong reputation= raise finance for expansion easier than smaller- reinforces market position of largest firms in sector, makes it harder for newcomers to be established
11
Q
explain purchasing eos
A
- large scale firm= purchasing inputs in bulk= negotiate deals with supplier= reduces average cost as output increases
- supplier may even move closer to factory, reduces costs even more
12
Q
explain risk-bearing eos
A
- large firms diversify into diff. product areas and diff. markets= predictable overall demand= able to take more risks e.g launching product that may/may not be popular= if unsuccessful, large firms other activities allow it to absorb cost of failure more easily
13
Q
explain risk-bearing eos
A
- large firms diversify into diff. product areas and diff. markets= predictable overall demand= able to take more risks e.g launching product that may/may not be popular= if unsuccessful, large firms other activities allow it to absorb cost of failure more easily
14
Q
what are diseconomies of scale
A
- increases in average costs of production as firm increases output by increasing all its inputs- cost per unit of output increase
- decreasing returns to scale
15
Q
reasons for diseconomies of scale
A
- coordination and monitoring difficulties= growth= management runs into difficulties of coordination and monitoring= growing inefficiencies = average costs increase as firm expands
-communication difficulties= difficulty communicating between various component parts of the firm= inefficiencies= higher average costs - poor worker motivation= boredom, lack of care= inefficiencies= costs per unit of output rise