L3- Costs and Revenues Flashcards

1
Q

why is labour a flexible factor and capital a fixed factor

A
  • in short run, firm faces limited flexibility
  • varying quantity of labour input is straightforward- increase use of overtime, hire more workers but varying quantity of capital can take longer- e.g. long time to commission new machinery
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2
Q

why is labour a flexible factor and capital a fixed factor

A
  • in short run, firm faces limited flexibility
  • varying quantity of labour input is straightforward- increase use of overtime, hire more workers but varying quantity of capital can take longer- e.g. long time to commission new machinery
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3
Q

difference between short run and long run

A
  • short run= firm can vary input of variable factors but not fixed
  • long run- firm can vary input of both
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4
Q

explain the law of diminishing returns

A
  • if firm increases input of a variable factor (labour) while keeping input of other factor constant (capital), it will gradually derive less additional output per unit of labour for each further increase
  • (e.g. workers and computers)
  • short run concept, based on assumption capital is fixed
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5
Q

what are sunk costs

A

in the short run some fixed costs are sunk costs- costs the firm cannot avoid paying even if it chooses to produce no output

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6
Q

examples of variable costs

A
  • operating costs
    -wages paid to short term contract staff
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7
Q

total costs

A
  • total fixed costs + total variable costs
    -increase as firm increases its volume of production as more variable input is needed to increase output
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8
Q

draw costs in short run diagram and explain it

A
  • common assumption= short run, very low levels of output, total costs will rise more slowly than output, but as diminishing returns set in, total costs will accelerate
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9
Q

draw costs in long run and explain it

A
  • long run= firm can vary capital and labour, thus likely to choose level of capital needed for level of output it expects to produce
  • lots of short run average cost curves corresponding to different expected output levels and thus different levels of capital
  • increasing returns to scale, constant returns to scale, decreasing returns to scale
  • economies of scale, diseconomies of scale
  • minimum efficient scale (MES)- lowest level of output required to exploit full economies of scale
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10
Q

how to calculate Average fixed costs (AFC) and unit

A

fixed costs/output
- ‘per unit of output’
- always fall as output increases

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11
Q

how to calculate average variable costs (AVC)

A

variable costs/ output
-‘per unit of output’

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12
Q

how to calculate average total cost (AC)

A

AFC+AVC or total cost/quantity produced

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13
Q

what does marginal mean

A

cost of selling one more unit

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14
Q

what is marginal cost (MC)

A
  • change in total cost when one additional unit of output is produced
  • gradient of the total cost curve= change in TC/ change in Q
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15
Q

rules of marginal cost in terms of diagram

A
  • MC always goes through minimum point of AVC and AC
  • if MC is greater tha n AC, AC must be rising
  • only time AC is not falling or rising is when MC= AC and AC has stopped falling and is yet to start rising
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16
Q

AC and AVC in diagram

A
  • gap between them gets smaller ( as fixed costs decreases as output increases)
  • as output rises, AC is nearer in value to AVC and AVC starts to rise because of law of diminishing returns
17
Q

what is revenue

A

payments firms receive when they sell the goods and services they produce over a given time period

18
Q

how to calculate total revenue (TR)

A

price x quantity

19
Q

how to calculate marginal revenue

A

change in TR/ change in Q
- additional revenue arising from sale of an additional unit of output

20
Q

how to calculate average revenue (AR)

A

TR/Q
- revenue per unit of output sold
- AR always = to P

21
Q

firms influence over price

A
  • highly competitive conditions= no ability to influence price= price constant as output varies
  • less competitive conditions= varying degrees of control over price, depending on degree of market power= price varies with output
22
Q

what happens when there is perfect competition and in all other market models

A
  • perfect competition= firm has no control over price it sells its product
  • all other market models = price at which good is sold changes as quantity changes
23
Q

elasticicty and revenue

A
  • if demand is elastic, price up= revenue down, price down= revenue up
  • if demand is inelastic= price up= revenue up, price down= revenue down
24
Q

elasticicty and revenue + draw diagrams to support

A
  • if demand is elastic, price up= revenue down, price down= revenue up
  • if demand is inelastic= price up= revenue up, price down= revenue down