L4: Communication Purposes Flashcards

1
Q

On the controversial issues, the people _____ are those who are hostile or basically neutral towards a plan.

A

to convince

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2
Q

The speaker aims to produce action which are direct and observable.

A

TO ACTUATE

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3
Q

A lecture on the proper care of the human heart; a report at a meeting or a convention.

A

TO INFORM

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4
Q

The sender’s primary purpose is to give intellectual understanding, not to change minds, arouse listeners to action or entertain

A

TO INFORM

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5
Q

___is to win the receiver’s intellectual agreement and preferably action on its part.

A

TO PERSUADE

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6
Q

Those who need ______ are the ones whose attitudes lean on the favorable side, whether definitely favorable, moderately favorable or extremely favorable.

A

to stimulate

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7
Q

Speeches to persuade may be either of the three types:

A

to convince, to stimulate, to actuate

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8
Q
A
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9
Q

Speeches delivered after dinner at special meetings of clubs and organization

A

TO ENTERTAIN

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10
Q

____is what the sender wants to accomplish in and through his speech or written correspondence.

A

COMMUNICATION PURPOSE

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