L4: Communication Purposes Flashcards
On the controversial issues, the people _____ are those who are hostile or basically neutral towards a plan.
to convince
The speaker aims to produce action which are direct and observable.
TO ACTUATE
A lecture on the proper care of the human heart; a report at a meeting or a convention.
TO INFORM
The sender’s primary purpose is to give intellectual understanding, not to change minds, arouse listeners to action or entertain
TO INFORM
___is to win the receiver’s intellectual agreement and preferably action on its part.
TO PERSUADE
Those who need ______ are the ones whose attitudes lean on the favorable side, whether definitely favorable, moderately favorable or extremely favorable.
to stimulate
Speeches to persuade may be either of the three types:
to convince, to stimulate, to actuate
Speeches delivered after dinner at special meetings of clubs and organization
TO ENTERTAIN
____is what the sender wants to accomplish in and through his speech or written correspondence.
COMMUNICATION PURPOSE