L3 Causal and correlational research

Question 1

What is a research design?

Answer 1

A plan for the collection, measurement, and analysis of data, Within the constraints put on the researcher

Question 2

Causal research

Answer 2

• related to experimental research

- study causal relationships between variables

Question 3

What is Causality?

Answer 3

1. X and Y co-occur (correlate, both change)
2. A logical explanation for the effect of X on Y is needed
3. X proceeds Y in time
4. no other cause (Z) explains the co-occurrence of X and Y

Question 4

What is a lab experiment?

Answer 4

• Artificial environment (not true natural world)
• in which one or more IVs are manipulated
• after which the effect on the DV is measured

Question 5

What is a field experiment?

Answer 5

• An experiment carried out in the natural environment (Not aware)
• but manipulation is possible

Question 6

A/B testing

Answer 6

(different versions of website)

Question 7

Correlational research consists of?

Answer 7

• Archival research

- Survey research

Question 8

What is archival research?

Answer 8

• Research based on data that already exists

Question 9

What is external archival research?

Answer 9

• Data generated by sources outside the firm

e.g. stock price info, or from research agencies

Question 10

What is internal archival research?

Answer 10

• Existing company data (in-house information)

e.g. sales data

Question 11

What is survey research?

Answer 11

• Research based on a questionnaire to which respondents record their answers typically with closely defined alternatives

Question 12

Contrived vs non-contrived

Answer 12

contrived = artificial setting
non-contrived = natural environment