L2 The research process Flashcards

1
Q

When does a business problem occur?

A

When there is a gap between actual state and desired state

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2
Q

What makes a good problem statement

A
  • Feasibility

- Relevance

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3
Q

Feasibility

A
  • Is it doable? Is it possible?
  • is the problem demarcated? (not too big)
  • Can the problem be expressed in variables?
  • Are you able to gather the required data?
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4
Q

Relevance

A
  • Is it important?

- Is it worthwhile?

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5
Q

Managerial relevance

A

Related to a problem that concerns:

  • managers
  • end-users (consumers)
  • public policymakers (government)
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6
Q

Academic relevance

A
  • Completely new topic
  • New context (prior research, different context)
  • Integrate scattered research (different variables/moderators)
  • Reconcile contradictory research (more moderators)
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7
Q

Preliminary research

A

Helps to gain a better understanding of the problem and narrows its down

two types of info:

  • Organisation/context
  • Information on the topic of interest
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8
Q

Primary data

A

Data gathered first hand for the specific purpose of the study:

  1. interviews
  2. observations
  3. administering questionnaires
  4. experiments
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9
Q

Secondary data

A

Already available data. Is evaluated for purpose of the study

  • government publications
  • internet etc.
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10
Q

What makes a good problem statement?

A
  • Formulated in terms of variables, and relations
  • Open-ended question
  • Stated clearly/unambiguously
    [Is managerially and academically relevant]
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11
Q

What makes good research questions?

A
  • Should collectively address the problem statement
  • First theoretical, then practical research questions (order of research report)
  • Stated clearly/unambiguously (not vague)
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12
Q

Theoretical research questions

A
  • Context question
  • Conceptualisation questions
  • Relationship questions
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13
Q

Practical research questions

A
  • Relationship questions (x affect y)

- Implication questions (how to implement results)

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14
Q

What makes a good variable definition?

A
  • Informative variable name (keep it short if possible)

- No jargon unless very obvious (sales etc)

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15
Q

What if many different definitions exist in the literature?

A
  • Acknowledge the major differences

- End with a definition that focuses on the shared meaning across definitions or Pick one definition and justify why

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16
Q

Types of variables

A
  1. dependent variable
  2. independent variable
  3. mediating variable
  4. moderating variable
17
Q

Dependent variable

A

variable of primary interest = criterion variable

18
Q

Independent variable

A

Influences the dependent variable = predictor variable

19
Q

Mediating variable

A
  • explains the mechanism at work between X and Y

- Why does X has an influence on Y

20
Q

full mediation

A

X only has an effect on Y through mediation

21
Q

Partial mediation

A

X has an indirect effect on Y through mediation AND direct effect on Y

22
Q

Moderating variable

A

Alters the strength and sometimes even the direction (positive ↔ negative) of the relationship between X and Y

23
Q

Pure moderator

A

moderates relationship between X and Y but no direct effect on Y

24
Q

Quasi moderator

A

moderates relationship between X and Y AND also has direct effect on Y

25
Q

Control variable

A

it is a variable that is not the focus of the study but it existence has an influence on the dependent variable, thus it is included

26
Q

What is a hypothesis?

A

A tentative statement about the coherence between two variables

27
Q

Directional vs. undirectional Hypotheses

A
diretional = one-sided (lower, higher etc)
undirectional = two-sided ( there is an effect)