L22 - Businesss Strategy SWOT Analysis Flashcards
1
Q
What is a business strategy?
A
- The plans and actions to achieve objectives
- Increase market share by 5%
- Diversify into the sale of home appliances by 2029
- The direction of an organisation
- Where is the company trying to get to into the long term
2
Q
What is the need for organisational strategy?
A
- Different departments need to work towards a common goal
- Allocations of resources
- Where can investment be used
- TO contribute towards an agreed direction for organisation
- Operations must be in favour of the different stakeholders
- Strategy ensures that organisations consistently uphold responsibilities to the different stakeholders
3
Q
What is the genreralised steps of Buisnes Strategy Development?
A
- Determine the business objectives
- Access the cureent and future performance
- Make decisions from well though out plans
4
Q
What is the first stage of buisness strategy development?
A
- Determine the business objectives
- What is the long term horizon?
- What metric can be achieved in a certain time
5
Q
What is the second stage of buisness strategy development?
A
- Assess the current and future performance considering your
- Strengths
- Pain-points/weaknesses
- External opportunities
- Competitors
6
Q
What is the third stage of buisness strategy development?
A
7
Q
What are some Strategy Development Considerations?
A
- Strategy lead by the needs of the business rather than the technology
- Tech aids implementation of strategy
- The adverse leads to dangerous results such as the dot com bubble
Case Study - Dot Com Bubble
- Major interest and development into internet
- Many companies formed and many invested without strategy and direction
- Oct 2000 no profit, ran out of VC money
- Many companies died and many took a hit finically leading to recession
8
Q
What is SWOT Analysis?
A
- Asses and understand a companies:
- Position
- Strategy
- Project
- Investment
- In order to make business decisions off of:
- Strengths and weaknesses compared to other companies
- What resources do we have?
- What do we do exceptionally well
- What could we do better
- Where are we venerable
- Opportunities - better performance within the environment
- What opportunities do we know about but aren’t able to address
- Are there emerging tends on which we can capitalise
- Threats/risks
- What external roadblocks exist that block out progress?
- Are our competitors doing anything different?
- Strengths and weaknesses compared to other companies