L10: Framing effects and personality (Park, 2000)

Question 1

What did Park (2000) examine?

Answer 1

Whether some people are more susceptible to framing effects than others

Question 2

Define value orientations?

Answer 2

The weight an individual attaches to one’s own welfare relative to the welfare of other individuals

Question 3

What did Park (2000) do to elicit people’s value orientations?

Answer 3

Decomposed Game:

• Each subject had to make a series of 24 choices between 2 options
• Each option specifies an amount of money to the player and an amount to whom he is paired with (anonymously)

Question 4

What are the 5 types of individuals are elicited?

Answer 4

Aggressors (try to do worst for others)
Competitors (want to be better off than others)
Individualists (want to do best for themselves)
Co-operators (try to do best for themselves and others), Altruists (want to do best for others)

Question 5

What was the design of Park’s (2000) experiment?

Answer 5

2 stages:

• S1: elicitation of value orientation using Decomposed Game experiment
• S2: replication of Andreoni’s (1995) framing experiment

Question 6

3 main findings of Park (2000)?

Answer 6

1) Greater contribution in positive framing than negative framing
2) Majority groups: 65.5% individualistic, 32% co-operative
3) Framing effects are more evident on subjects with individualistic value orientations, & less so on those with co-operative value orientations