L1 - types of conformity Flashcards

1
Q

what is conformity

A

when someone changes their behaviour, attitudes or beliefs to be in line with the majority
due to pressure from majority

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2
Q

what is compliance

A

when an individual changes their behaviour publicly to be in line with the majority
no change in private behaviour
only conforms when the group is present
superficial and temporary

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3
Q

what is internalisation

A

when someone adjust their behaviour publicly and privately to be in line with the majority
examines own behaviour based on others and decides that majority is correct
deeper than compliance and more permanent

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4
Q

what is identification

A

when an individuals accepts social influence to be associated with a role model or social group
they believe they feel connected to the role model/group by adopting their behaviour

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