L02 Communication Theories Flashcards
Theory
Set of ideas that explains why something happens
Keyton, 2015
Theory
A way of thinking about and seeing the world
Deetz, 1992
Theory
Explains the relationship between concepts to explain social phenomena
Kerlinger, 1986
Theory
A summary of the nature of communication processes
Dainton and Zelly, 2019
Theory is composed of:
- Axioms
- Concepts
- Units
- Hypothesis
Communication can be …
- Scientific
- Humanist
Human Communication is Antitheoretical
Person
Cushman, 1998
Human Communication is Antitheoretical
Reason
Human communication is one of the most creative and flexible engagements of human
Communication is theoretical
True or False
True
Type of Theory
Emerged from the individual experiences or created by a social group
Commonsense Theory
Type of Theory
Generalized practices in various professions
Working Theory
Type of Theory
Product of systematic research mostly done by academics and research instruments
Scholarly Theory
Why are you creating a theory?
Theories help answer questions about social phenomena
Criteria in Asking Questions
Questions that help improve theories
Theoretical Significance
Criteria in Asking Questions
Questions about social environments and activities
Social Importance
Criteria in Asking Questions
Questions based on experiences
Personal Interest
Nature of Questions
What questions that make abstract specific
Question of Definition
Nature of Questions
Questions that explore the degree to which one phenomenon is related to the other
Question of Relationships
Nature of Questions
Why questions that explore connections
Question of Cause and Effect
Nature of Questions
Questions about the normative aspect of communication
Question of Value
Nature of Questions
Questions that aim to generate answers to recommend a course of action
Question to Policy
Evaluating Theory
Has concepts and variables that can be validated
Testability
Evaluating Theory
Utility in professional practice and scholarly pursuits
Practicality
Evaluating Theory
Simplicity in explaining a phenomenon
Parsimony
Evaluating Theory
Consistency in thoughts and structure
Logical Consistency
Evaluating Theory
Ability to explain complex phenomena
Acuity
Evaluating Theory
Ability to pave the way to new studies and thinking
Heurism
Evaluating Theory
Durability over time
Test of Time
Traditions of Communication
- Persuasion and public discourse
- Art of persuasion to address the audience
Rhetorical
Traditions of Communication
Resolves social exigencies
Rhetorical
Traditions of Communication
- Sign and meaning-making
- Representation
- Exchange of meaning
Semiotic
Traditions of Communication
Role of common language and shared meaning
Semiotic
Traditions of Communication
- Communication is a purposive process
- Communiation is a functional tool
Pragmatic
Traditions of Communication
Language is beyong structure and form
Pragmatic
Traditions of Communication
Role of dialogues in building and sustaining communication practices
Phenomenology
Traditions of Communication
- Authenticity of communication
- Convergence in human relationships
Phenomenology
Traditions of Communication
Human interactions in social phenomena and convergence in human relationships
Sociopsychological
Traditions of Communication
- Role of behavior in communication processes
- Behavior manipulation to achievve desired outcomes
Sociopsychological
Traditions of Communication
- Cultural patterns in the reproduction of social order
- Cultural diversity and relativity
Sociocultural
Traditions of Communication
Communication facilitates restructuring of social structures
Sociocultural
Traditions of Communication
Communication through ideological lens
Critical
Traditions of Communication
Uses the ideologies of
Critical
- Frankfurt School
- Marx
- Habermas
Traditions of Communication
How communication challenges hegemony and social injustice
Critical
Traditions of Communication
Communication through the lens of information system
Cybernetic
Traditions of Communication
Exposes functionality of communication processes
Cybernetic
Traditions of Communication
_ models of communication
Cybernetic
Transmission