L01 Fundamentals of Communication Flashcards
Communication
Origin of the word
Communis et communicare
- To share
- To make something public
- To make something common
Visual depictions of a concept, theory, case, or phenomenon
Models of Communication
Illustrate the _ of communication as a field of study and practice
Identify & Period
- Evolution
- Grecian & Romanian Period
Helps us structure our inquiry
Models of Communication
Models of Communication
- Message transmission
- Message comes from sources
- One-way communication
Linear Models
Models of Communication
Limitations of Linear Communication
- Transmitting information
- Fails to include feedback
- Highly simplistic
- Context are not woven into schema
Models of Communication
- Speaker-centered
- Public speaking situation
- Persuasive approach
Aristotle’s Model
Models of Communication
Used by Sophists during the Greek period to persuade people to listem to them
Aristotle’s Models
Models of Communication
- Express ideas and not impress people
- Listener should listen carefully
- Used in writing speeches
Aristotle’s Model
Models of Communication
- Political and social roles
- Mass communication process
Laswell’s Model
Models of Communication
Effect as its unique feature
Laswell’s Model
Models of Communication
Feature of propaganda analysis
Laswell’s Model
Laswell, 1948
3 Functions of Communication
- Surveillance (Information)
- Correlation (Interpretation)
- Transmission (Education)
Models of Communication
- Mechanical in nature
- Highly positivist
Shannon-Weaver Model
Models of Communication
- Focuses on noise or interference
- Explains chanel disruption
Shannon-Weaver Model