Know The User

Question 0

What are the benefits of User Analysis?

Answer 0

• Reduce development and maintenance costs
• Keep customers
• Increase sales

Question 1

What is the importance of User Analysis?

Answer 1

*what you need to know about the users

Question 2

Describe 2 different learning styles of users.

Answer 2

• Do-then-read

* Read-then-do

Question 3

What are different tool preferences that users prefer?

Answer 3

• drop-down menus
• mouse/keyboard
• frames/popup windows/search

Question 4

What are physical differences of users?

Answer 4

• Age (use larger fonts for old people)
• Sex ( target group based on gender. ie: lipstick for women)
• Vision limitations ( color blindness)
• Small children( don’t have fine-muscle control: Big buttons)

Question 5

Describe user cultural differences.

Answer 5

• Education ( reading level)
• Profession (specialized vocabularies)
• Corporate style: what are you trying to convey to whom?

Question 6

Why is a knowledge of job important to a website?

Answer 6

• used on the job/recreation
• specialized vocabulary
• site fitting in with other activities in the office
• doing same job or not all day
• the purpose for personal use

Question 7

Name the 4 levels of application familiarity.

Answer 7

• Novice
• Advanced beginner
• Competent performer
• Expert

Question 8

What is a Primary user?

Answer 8

*the person who actively uses the site ( ie: Help desk staff)

Question 9

What is a Secondary user?

Answer 9

*the person being served by a primary user (ie: airline passenger)

Question 10

What is the best way to get information about users?

Answer 10

• Not managers
• Not developers
• Users themselves

Question 11

What is the purpose of Task Analysis?

Answer 11

• What task users perform
• Why they perform
• How they perform

Question 12

What are Goals?

Answer 12

*what people want to accomplish and form the motivation for visiting a website

Question 13

What is Task?

Answer 13

*the mechanisms people use to accomplish goals

Question 14

What are Actions?

Answer 14

• subcomponents of tasks

* also known as steps

Question 15

Techniques for observing and listening to users

Answer 15

• Think aloud
• Talk right after
• Role playing
• Cueing recall with videotape
• Focus groups
• Mailed surveys

Question 16

What are the down falls of a Focus group?

Answer 16

• Requires a skilled and experienced leader
• 1 or 2 people may dominate the conversation
• Some people may get into side conversations

Question 17

What are the down falls of a mailed survey?

Answer 17

• Very difficult to write good questions
• Choice of mail list can bias results
• A return rate of 1-2% is typical
• People might report what they think they do and not what they actually do

Question 18

What is considered for Environment analysis?

Answer 18

• studying where people use your interface (outside, sunlight, noisy factory, etc.)

Question 19

What are ways to recruit users for testing?

Answer 19

• test with employees or customers
• temp agencies
• notice for professor to announce to students
• provide incentives ( coffee mugs, T-shirts, or money)

Question 20

What are Performance measures?

Answer 20

*are directly observable by watching a user complete a task and encompass such considerations as “time to complete a task” and “number of errors”

Question 21

Describe Preference measures

Answer 21

• give an indication of a user’s opinion about the interface and are not directly observable
  
  • first impression
  • long-term satisfaction
  • perceived ease of use