kiss of the vampire

Question 1

context

Answer 1

~product context- produced by Hammer Film production, distributed by J.Arthur Rank & Universal, intended to be sequel to 1958’s ‘Dracula’
~historical context- released in 1963, early stage of ‘Beatlemania’ & ‘Swinging sixties’, contraceptive pill
~social & cultural context- audience assumed to be familiar with codes & conventions of monster film poster, period of societal change, feminist campaigning, more equality

Question 2

representations of women

Answer 2

~gender constructed through discourse, women’s bodies as objects to be looked at
~female vampire has a ‘co-antagonist’ role, perhaps representing the feminist view for the need for social change
~passive female victim reinforces traditional female victim stereotypes- portrayal of women as weak
~pathetic gesture code & dress code- stereotypical victim is part of power imbalance
~pure, feminine dress code