Killer covert influence tactics Flashcards
What are the six primary influence triggers?
- -Rule of reciprocity
- -Commitment and Consistency
- -Social proof
- -Affinity and Liking
- -Respect for Authority
- Scarcity
What does the rule of reciprocity mean?
The obligation to give when you receive
What is the key of using the principle of reciprocity?
Be the first to give and make it personalized and unexpected?
Why does the scarcity rule work?
People want more of those things there are less of people wanted it more
How to use the rule of scarcity effectively?
Explain the benefits, what is unique and what they stand to lose if they fail to consider your proposal
What is the rule of authority?
People will follow credible, Knowledgeable experts
How to make the rule of authority effective?
Wearing a uniform, showing credientials or having someone introduce you with your credentials
What is the rule of consistency?
looking for, and asking for commitments that can be made
How to be effective in the consistency rule?
look for voluntary active and public commitment preferably written
What is the rule of liking?
People prefer to say yes to those that they like
What are the three important factors that make people like you?
- -People like those that are similar to us
- -People who pay us compliments
- -People who cooperate with us
What is a good way to apply the liking rule in business?
Give a genuine complement before business
What is the rule of consensus?
People will look to the actions of others to determine their own
How to use the rule of consensus effectively?
Point out what the rest of the people are doing especially those similar to them or us
