Keywords Flashcards
What are keywords?
Words and phrases that people search to find what they are looking for.
Why are keywords important in SEO?
Keywords set the foundation for SEO, if you are not ranking for keywords that people are actually searching for then the rest of SEO is meaningless. And is how people will find your content.
What is keyword research?
The process of finding keywords that people are inputting into search engines.
What are the 5 ways to choose keywords worth targeting
- Search demand
- Traffic potential
- Business potential
- Searchers intent
- Ranking difficulty
What is search demand?
Represents the volume of monthly searches made for a keyword. This is measured in volume.
Why should you not choose keywords based on just search demand?
This alone can be misleading as search doesn’t always mean traffic. For example km to miles, as google has a built-in calculator. So no need to go to a page.
What is traffic potential?
Represents the total search traffic you could get if you were to rank at the top of Google for your keyword.
How to determine traffic potential?
Determine this by looking at how much traffic top-ranking pages are getting for this keyword. Use SERP.
What is business potential?
Represents the value a keyword has to your business.
How to determine business potential?
A way to do this is to rank keywords between a value of 1 and 3. 3 being the worth the most point and 1 still worth but are worth less. So for example, if you are selling used golf clubs. Keyword “buy used golf clubs” would be people ready to buy and is worth 3. “best golf clubs” is still a good keyword to plug your product and is worth 2. And “what is a handicap in golf” is harder to get to sell your product but is still valuable as it gives valuable information to people that could lead to a purchase and is worth 1. And anything with a rank 0 is not worth ranking for as it does not help your bottom-line like happy Gilmore review is 0.
How to determine if you can match the searcher’s intent?
See if you can match searcher intent by looking at the top results for that keyword. For example, if you have a food blog and want to get more visitors to your recipes. If you want to rank for toaster ovens and all the pages for the search term toaster ovens are eCommerce sites to buy toaster ovens you are probably not going to be able to meet the searcher’s intent and not rank high for that keyword.
What is ranking difficulty?
Is how difficult it will be for you to rank high for the keyword.
Why is ranking difficulty important?
Everything else means nothing if you can’t rank for the keyword as it is too difficult.
What question should you ask to determine if you should use a keyword?
Does the topic drive enough traffic and has business value to make it worth the effort?
