How Google works

Question 1

What are the 3 most important concepts of how Google works.

Answer 1

• Crawling
• Indexation
• Ranking Algorithm

Question 2

What is crawling/spiders?

Answer 2

Crawling or spiders is when Google crawl known websites or “seeds” and from there they follow links on the pages to other pages to crawl and continue going from page to page.

Question 3

What is Google Indexation?

Answer 3

Then take this data back to google to be added to their indexing which is what we use to access the results of our search.

Question 4

Why is Google Ranking Algorithm important?

Answer 4

If we just received all the search results that matched our search we would get really bad results and be hard to find what we are looking for.

Question 5

What 3 things make the biggest impact when it comes to Google ranking algorithm?

Answer 5

• Backlinks
• Search Intent
• Content Depth

Question 6

What are backlinks?

Answer 6

Backlinks are links from one website to another.

Question 7

What is search intent?

Answer 7

This is the reason behind the searches query.

Question 8

What is content depth?

Answer 8

Google uses Ai to determine if your content is good to the best that it can. By looking at if you answer the searcher’s query in full. This just means if it is applicable that there is more to know about the subject and other questions to be answered to answer the main question then you should add it. This does not always mean length for example how to turn off an iPhone vs how to drive a car. The one is longer to answer in full.