Key words - Year 2 Flashcards
Short-termism
A focus on immediate results and short-term gains without considering long-term consequences or sustainable growth strategies.
Strategy
A plan or course of action designed to achieve long-term goals or objectives, often involving analysis, decision-making and resource allocation.
Tactics
Specific actions implemented to achieve short-term objectives within the broader framework of a strategy.
SWOT analysis
An assessment tool used to identify a business’ strengths, weaknesses, opportunities and threats, providing insights for strategic planning and decision-making.
Core competencies
Unique capabilities or strengths that differentiate a business from its competitors and contribute to its competitive advantage.
Regulator
A governmental or non-governmental entity responsible for overseeing and enforcing rules, regulations and standards within a particular industry or sector.
Infrastructure
The physical and organisational structures, facilities and systems necessary for the operation of a society or enterprise, including transportation, communication and utilities.
Fiscal policy
Government policies related to taxation, spending and borrowing aimed at influencing economic conditions, such as inflation, unemployment and economic growth.
Monetary policy
Government policies related to the control and regulation of money supply, interest rates and credit conditions, often implemented by central banks to influence economic activity and stabilise financial markets.
Open trade
A policy of unrestricted international trade and commerce, promoting the free flow of goods, services and capital across borders without barriers or tariffs.
Protectionism
A policy of imposing restrictions, tariffs or trade barriers to protect domestic industries from foreign competition, often motivated by concerns about job loss or economic sovereignty.
Migration
The movement of people from one place to another, either within a country or across international borders.
Corporate social responsibility
The ethical and voluntary commitment of businesses to contribute to the well-being of society and the environment, beyond legal obligations.
Market penetration
A strategy focused on increasing sales of existing products or services in current markets, often through pricing adjustments, marketing campaigns, or expanding distribution channels.
Market development
A strategy aimed at expanding into new market segments or geographical areas with existing products or services, targeting new customer groups or market segments.
New product development
The process of creating and introducing innovative products or services to meet evolving customer needs or to enter new markets, involving research, design, testing and launch phases.
Diversification
A strategy involving the expansion of a company’s business activities into new products, services and markets that are unrelated to its current offerings, aiming to spread risk and capture new opportunities.
Competitive advantage
The unique strengths, capabilities or resources that enable a company to outperform its competitors and achieve superior performance in the marketplace, leading to increased market share or profitability.
Organic growth
Expansion achieved through internal development, such as increasing sales, expanding product lines or entering new markets without acquisitions.
External growth
Expansion achieved through acquisitions, mergers or partnerships with other companies rather than through internal development.
Technical economies of scale
Cost advantages obtained by increasing the scale of production, leading to lower average costs per unit due to efficiencies in technology and processes.
Purchasing economies of scale
Cost advantages achieved through bulk purchasing of materials or supplies, allowing for lower unit costs due to volume discounts or reduced transaction costs.
Economies of scope
Cost savings resulting from producing a variety of products or services together more efficiently than producing them separately, often by sharing resources or infrastructure.
Diseconomies of scale
Increasing average costs per unit as production levels rise beyond a certain point, typically due to inefficiencies or complexities in managing larger operations.