Key words - Year 1 Flashcards
Profit
The financial gain earned by a business after deducting total costs from total revenue.
Cash flow
The movement of money in and out of a business, reflecting its liquidity and ability to meet financial obligations.
Mission / mission statement
The fundamental purpose or reason for the existence of an organisation, defining its core values and guiding principles.
Objectives
Specific, measurable targets (SMART targets) set by an organisation to achieve its mission.
Revenue
The total income generated by a business from its primary operations, typically from sales of goods or services.
Fixed costs
Expenses that remain constant regardless of production or sales volume, such as rent or salaries.
Variable costs
Expenses that fluctuate based on production or sales volume, such as raw materials.
Sole trader
An individual business owner who operates and manages a business on their own, assuming full responsibility for profits and losses.
Private limited company (ltd)
A business entity with limited liability, typically owned by a small group of shareholders, and restricted from offering shares to the general public.
Public limited company (plc)
A corporation whose shares are traded on a public stock exchange, allowing a wide range of investors to buy and sell ownership stakes in the company.
Private sector
The part of the economy that is owned and operated by private individuals or companies, aiming to generate profits.
Public sector
The part of the economy that is owned and operated by the government, providing goods and services to the public.
Non-profit organisation
An organisation that operates for purposes other than profit, such as charitable, educational or social causes.
Social enterprise
A business entity that operates with a primary focus on addressing social or environmental issues.
Unlimited liability
The legal obligation of business owners to personally cover all debts and liabilities of the business, risking personal assets.
Ordinary share capital
The equity capital raised by a company through the issuance of ordinary shares to shareholders.
Market capitalisation
The total value of a company’s outstanding shares in the stock market, calculated by multiplying the current share price by the number of shares.
Dividends
Payments made by a company to its shareholders as a distribution of profits, usually in the form of cash or additional shares.
Management
The process of coordinating and directing the activities of an organisation to achieve its goals efficiently through planning, organising and controlling resources.
Leadership
The ability to inspire, influence and guide others towards achieving a common goal or vision.
Autocratic
A leadership style where decisions are made by a single individual with little or no input from subordinates, often characterised by strict control and centralised authority.
Paternalistic
A leadership style where the leader acts as a fatherly/motherly figure, making decisions for the benefit of employees while expecting loyalty and obedience in return.
Democratic
A leadership style that encourages participation, collaboration and decision-making by team members, promoting equality and shared responsibility.
Laissez-faire
A leadership style characterised by minimal intervention and a hands-off approach, where individuals or teams are given freedom to make their own decisions and manage their own tasks.
Opportunity cost
The value of the next best alternative that must be forgone when a decision is made to allocate resources to a particular option.
Stakeholder
Individuals or groups who have an interest, involvement, or are affected by the activities and outcomes of a business, including employees, customers, shareholders, and the community.
Sales volume
The total number of units of a product or service sold within a specified time period.
Sales value
The total monetary worth of a product or service sold within a specific time frame, calculated by multiplying the number of units sold by their respective prices.
Market size
The total value or quantity of a specific product or service that can potentially be sold in a defined market during a given period, often measured in terms of revenue or units.
Market share
The percentage of total sales within a specific market that a particular company or product holds, reflecting its relative position compared to competitors.
Qualitative data
Information or data that is descriptive in nature and provides insights into opinions, behaviours and attitudes.
Quantitative data
Information or data that is numerical in nature and can be measured and quantified.
Primary market research
The process of collecting original data directly from the source through methods like surveys, interviews or observations.
Secondary market research
The process of gathering existing data and information that has already been collected by others, such as industry reports, articles or government publications.
Sampling
The process of selecting a subset of individuals or units from a larger population to represent the whole.
Random sampling
A sampling technique where every member of the population has an equal chance of being selected for the sample.
Stratified sampling
A sampling technique where the population is divided into subgroups or strata, and random samples are taken from each subgroup.
Quota sampling
A sampling technique where specific quotas or proportions of the population are selected based on certain characteristics.
Positive correlation
A statistical relationship in which the values of two variables tend to move in the same direction, meaning an increase in one variable corresponds to an increase in the other.
Negative correlation
A statistical relationship where the values of two variables move in opposite directions, indicating that an increase in one variable is associated with a decrease in the other.
Confidence interval
A range of values the research is expected to fall between.
Extrapolation
The process of estimating or projecting future data points based on existing trends or patterns.
Segmentation
The process of dividing a market into distinct groups of consumers based on similar characteristics or needs.
Positioning
The strategic process of creating a distinct identity or image for a product or brand in the minds of consumers relative to competitors.
Niche marketing
A marketing strategy that targets a specific segment or niche of the market with specialised products or services.
Mass marketing
A marketing strategy that targets the entire market with standardised products or messages.
Boston matrix
A strategic planning tool that categorises a company’s products or business units based on their market share and growth rate.
Product life cycle
The stages that a product goes through from introduction to decline, including development, growth, maturity and decline.
Extension strategies
Marketing strategies aimed at extending the life cycle of a product.
Penetration pricing
A pricing strategy where the initial price of a product is set low to gain market share quickly.
Price skimming
A price strategy where the initial price of a product is set high to maximise profits from the most eager customers before gradually lowering the price.
Branding
The process of creating unique name, design, symbol or image that identifies and differentiates product or service from competitors.