Key Words And Phrases Flashcards
Function
What is the design for?
What does it do?
Why/How would you use it?
Fitness for purpose
Is the design good or bad at what it does?
Does it work properly?
Can it be improved?
Materials and Techniques
Which materials have been used?
Are they strong, weak, durable, fragile, heatproof, waterproof?
How has it been made?
Was it stitched, sculpted, carved, moulded, handmade?
Target market
Who would use the design? Who is the design aimed to target? Is it male or female, young or old? Is it supposed to be appeal to specific crowds, arty, sporty? Why is it supposed to?
Visual impact
What grabs your attention the most about the design?
Why does it do this?
Which parts stands out?
Style
Is it modern/old fashioned?
Why?
Is it a style that you have seen before?
What style is it?
Influences and sources of inspiration
What/Who has influenced this design?
How?
Can you see a theme in the design, nature, machines, architecture?
Imagery
What images have been used by the designer?
How do they make you feel?
Do they suggest any hidden meanings or emotions?
Do they have a theme or topic?
Decoration
Describe any decoration on the design. Is it a pattern? What sort of pattern? How has it been created? Was it stitched, glued, painted, cut out?
Layout
This is mainly for 2D/Graphic Designs.
How has the designer arranged the design?
Is it a busy layout?
Is it well organised?
Where is the lettering compared to images?
Lettering
Has the designer used different styles, size, shape lettering? Is it bigger in some places? Why? Does it have impact? Is it good at giving information?
Colour
Are they primary or secondary colours?
Hot or cold colours?
Realistic or unrealistic?
Wide range or limited range of colours?
Pattern
Is the pattern repeated or random?
Describe the different types of patterns you see.
Are there many patterns or limited?
Shape/Form
What sorts of shapes has the designer used?
Are they 2D or 3D?
Are they geometric or organic?
Has the designer used a wide range of shapes?
Has the designer repeated the shapes?
Aesthetics
Is the design good or bad to look at?
What makes you think this?
Consider the colour, shape, style pattern, form, materials, decoration.