Key words Flashcards
Adding value
How a business sells a product for more than it costs through the processes they apply
Advertising
Promotional method where a business pays to place an advert in a form of media such as newspaper or television
Aesthetics
The attractiveness of the design of the product
Aims and objectives
The overall goals of a business or organisation identifying what the business is trying to achieve
Application form
A method of applying for a job where the required details are decided by the business who is recruiting
Autonomy
The independence a worker has within their job
Average rate
of return
The annual percentage profit that an investment makes compared to the cost of the investment
Bar gate stock
A method of displaying data on stock levels, which allows stock control policy to be
decided, implemented, and reviewed within a business
Batch production
Method of production where groups or types of products are made at several stages
Bonus
An extra amount of financial pay received through achieving a business target
Branding
What distinguishes a good or service from rivals
Break even
Where total revenue is the same as total costs and no profit or loss is made
Buffer stock
A quantity of stock kept in store to safeguard against unforeseen shortages or demands
Business
An organisation set up to meet customer demand and to make a profit for its owners
Business
environment
The external factors such as the economy and the law that influence how a business operates
Business plan
A document produced by a new or existing business that shows what its objectives are and how it will meet them
Capacity
The maximum production output a business can achieve with its existing resources
Capital
The initial money that is needed to start a business that is normally linked to purchases of machinery
and premises
Cash-flow
The money that flows into and out of a business from sales and expenses
Cash-flow
forecast
The prediction of how much money will come into and out of a business over a future time period
Cash inflow
The money that comes into a business from sales and other sources
Cash outflow
The money leaving a business that it spends on raw materials, labour and other expenses
Centralised
Where business decision making and implementation take place at and from the business headquarters
Chain of command
Part of the structure of a business organisation which shows who is in charge of who
Closing balance
The total cash-flow left at the end of a period
Commission
The extra amount of pay workers receive as a percentage of their or the business’s sales
Communication
How messages are passed within a business or from a business to its customers
Competition
Other businesses that produce the same or similar goods or services
Competitive
advantage
A business has a marketing mix which enables it to be more successful than its competitors
Competitive
environment
The number and strength of other businesses in the same market
Competitive
pricing
Where the price of a product is decided by comparing it to its rivals
Consumer
The person or business that use the good or service produced
Consumer
income
How much money consumers have to spend on their needs and wants
Consumer law
Legal constraints that protect the consumer from unfair business practice
Consumer Rights
Where consumers are protected by laws in terms of product quality, returning goods, repairs and
replacements, digital content, and delivery
Consumer spending
The level of spending that consumers undertake related to their income
Cost plus
A pricing method where a business decides what price to charge based only on the cost of its production
and some extra to make a profit
Crowd funding
Finance raised through internet appeals from a large number of small investors
Curriculum Vitae
A document summarising the personal details, qualifications and experiences of an individual.
Often used to apply for a job
Customer engagement
Communicating with customers in a positive way
Customer feedback
Enquiries made after a sale to show how a good, a service or the sales process could be improved
Customer Loyalty
Whether customers return to a business on a regular basis to purchase more of the same goods or other goods that they produce
Customer needs
What an individual must have in order to survive
Customer satisfaction
How happy the consumer is with the product or service they have purchased
Customer service
How a business looks after its customers before, during and after they make a purchase
Customers
The people who purchase a product or service from a business (not always the consumer)
Decentralised
A business structure and its decision-making is spread out to include more junior managers
as well as individual business units or locations
Delayering
A method of saving costs in an organisation by reducing the number of layers
Demographics
Factors related to population, often used as a basis for segmentation
Design mix
The use, appearance and cost of a product
Differentiation
When a business makes its product different to those of its competitors
Digital communication
Sending messages using mobile or internet technology
Digital technology
Where businesses use computers in any way to improve their business performance
Directors
People appointed by the shareholders to run the company on a day-to-day basis to make
all the important decisions
Discrimination
When an employer chooses its workers based on a particular characteristic; many of these are illegal,
for example age, gender, and race
Distribution
How a product gets from the producer to the consumer
Dividend
The share of the profit received by a shareholder
E-commerce
Using the internet to promote and sell a good or service
Economic climate
How a business is affected by economic variables such as interest rates or inflation in a country or in other countries
Efficiency
Measures of how much output is being produced per unit of input
Employees
People who work within a business
Employment law
Legal constraints that protect the employees of a business from unfair business practice