Key Terms, Unit 6 Flashcards
Analytics
Analytics involves using data from audiences throughout the campaign to analyse what is and isn’t successful. Example: YouTube Analytics
Algorithm
The use of data to promote relevant content to promote relevant content to users.
ASA
Brand Identity
Brand Identity is something that is clear and recognisable to the audience, which includes the ethos of a brand. Example: Barbie pink
BBFC
Citizenship Journalism
Content Metrics
The measuring of success through digital data. Who and how sites are visited and if this results in more sales.
Celebrity Culture
Cultural Censorship
Click Through Rates (CTRs)
Crowdfunding
Crowdsourcing
Cyberbullying
Data Management
Data Management involves organising data so it is safely and legally stored. Example: Google Sheets
Data Protection Act
Digital Natives
Digital Natives are people who are born in a time where technology is commonly used.
Digital Immigrants
Digital Immigrants are people who adopted technology later in their lives.
Distribution
Echo Chamber
Electronic Agora
Electronic agora may be seen as the reception of a brand.The way that users have spoken about an issue, product or campaign across the internet/social media creates a collective place where there is agreement about a topic or brand. This is the idea that the citizen decides upon the content of the semantic web and how successful folksonomy is by what they choose to talk about and share.
Effects Debate
Folksonomy
Folksonomy is a classification system that allows users to group posts and find posts on social media, which creates a network of posts and users.
Freedom of Speech
GDPR
Geo tagging
Globalisation
Global Village
Hashtag
Hashtags, invented by Chris Messina, are a way of grouping together topics and themes.
Hate Speech
Ideology
Imperialism
Incitement
Intervention
An intervention is
IPSO
Long Tail
Maslow’s Hierarchy of Needs
Meme
Milestones
Mode of Address
Moral Panic
Participatory Culture
Prosumers
Ofcom
Online Planning Tools
Online Technologies
SEO
Search Engine Optimisation are the measures taken to appear higher on the search results page. It is paid for advertising to companies like Google.
Sales Funnel
Search Engine Results Page (SERP)
Self-regulation
Semantic Web
Semantic Web is the use of data to personalise the web. Example: Web 3.0
Sentiment Analysis
Signposts
Signposts are the use of folksonomy methods to direct audiences to convert to their brand. Example: “Click here”
Social Media
Social Media Measurement
Social media product/channel
Social Network Aggregation
Social media content from different sources in one place. Example: YouTube home page.
Sockpuppeting
Synergy
Synergy is the use of cross media marketing to bring a campaign that targets different audiences together.
Tagging
Tagging is the use of # or @ to spread/share information among SM users. Similar to geotagging which uses a location.
Trending
Trolling
User Generated Content (UGC)
USP
Utopia
Viral
Wikinomics
Sneak Peak
