Analysing Briefs, Unit 2 Flashcards
What are the three main purposes of a media text?
Promote, sell and entertain
What are six revenue streams used to fund a media text?
-Advertising
-Corporate Funding
-Franchising
-Crowdfunding
-Sponsorship
-Subscription
Define advertising
Money from brands in return for their material being used in the media text. This may include product placement.
Define corporate funding
Money from businesses willing to invest.
Define franchising
Intellectual property of the product is licensed to other partners - for example merchandising. Granted for a fee.
Define crowdfunding
Funding raised through social media through networks such as Kickstarter.
Define sponsorship
Money paid for a brand to be associated with the final media product.
Define subscription
An arrangement to receive something regularly, which you pay for in advance e.g monthly magazine
What is a contractual client brief?
The brief is outlined in a contract of employment when the team works for the client.
What is a tender client brief?
A client will advertise for a production company to create a media product. Production companies will bid for the work by submitting pitches - they also show estimated costs/timescales/production methods.
What is a negotiated client brief?
The client and producer work together to develop the brief
What is a commissioned client brief?
A client will hire an independent media company to make the product. Overseen by a commissioner
What is an explicit requirement?
These are CLEARLY STATED REQUIREMENTS and must be met
What is an implicit requirement?
These will be inferred from the brief; you have to interpret what is said
What is an open requirement?
There is freedom for you to make decisions about how to best create a successful product
