key terms test 2

Question 1

define behavioural categories

Answer 1

when conducting structured observations, psychologists have to decide which specific behaviours should be examined. they need to operationalise the behaviour through the use of behavioural categories. involves breaking the target behaviour into components that can be observed and measured

Question 2

define coding (content analysis)

Answer 2

when the researcher places qualitative data into categories

Question 3

define counterbalancing

Answer 3

technique used to deal with order effects when using a repeated measures design. p sample divided in half, one half completing two conditions in one order and the other half completing the conditions in the reverse order

Question 4

define experimental design

Answer 4

describes the way participants are allocated to experimental groups. repeated measures, independent groups, matched pairs

Question 5

define type 1 error

Answer 5

a false positive. where you accept the alternative/experimental hypothesis when it is false (you believe the building is on fire and run outside but it is not)

Question 6

define type 2 error

Answer 6

false negative. you accept the null hypothesis when it is false (you think the building is not on fire but it is burning)