key terms test 2

Question 1

define correlation co-efficient

Answer 1

statistic to measure the strength of a correlation, ranges between -1.0 (perfect negative) and +1.0 (perfect positive)

Question 2

define dependent variable

Answer 2

the variable that the researcher measures and the one affected by the manipulation of the IV

Question 3

define event sampling

Answer 3

used to sample behaviour in observational research. when an observer records the number of times a certain behaviour occurs

Question 4

define qualitative data

Answer 4

non-numerical language-based data collected through interviews, open questions and content analysis. allows researchers to develop insights into the nature of subjective experiences, opinions and feelings.

Question 5

define quantitative data

Answer 5

numerical data that can be statistically analysed, can be produced from experiments, observations, correlations and closed/rating scale questions from questionnaires