Key Terms Related to Metrics Flashcards
ROI / ROAS
ROI / ROAS
Return on Investment or Return on Ad Spend are often used interchangeably in the media and paid marketing world to represent the value generated by specific marketing initiatives.
It is calculated as revenue from a given conversion divided the cost you spend in advertising that conversion.
UVM
UVM
Unique Visitors Per Month. The number of different people who visit a webpage in a month.
Conversion
Conversion
Success events. They represent actions that marketers want their audiences to do. There are online conversions — success events that happen on the digital channel, and offline conversions — success events that happen in the physical world.
When a user successfully checks out of the advertiser’s e-commerce site, then that’s an example of online conversion.
Another user may go to the advertiser’s brick & mortar location and buy something — an excellent example of offline conversion.
KPI
KPI
Key Performance Indicators. Metrics that help you measure the success of your marketing activities.
Lead
Lead
An individual or company that has shown interest in one of your products or services.
Bounce Rate
Bounce Rate
The percentage of visitors who leave a website after looking at just one page.
Conversion Rate
Conversion Rate
The percentage of customers who complete some action on a company’s website, such as downloading a piece of content, filling out a form and sending a contact form, or buying a product or service.
LTV
LTV
Lifetime Value. This metric captures the total value generated by a particular customer for a given advertiser, usually because of repeat purchases or conversions made by a given customer.
Consumers with high LTV are a brand’s most valuable consumers, and many marketers rightfully attempt to locate audiences that increase their average LTV.
CTR
CTR
Click-Through-Rate. The number of visitors who click on a specific link or ad divided by the number of visitors who view the ad.
