Digital Marketing Basics

Question 1

Digital Marketing (n)

Answer 1

A form of advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Question 2

Types of Digital Marketing

Answer 2

Owned Content
Search Engine Optimization (SEO)
Paid Search
Display
Social Media
Email
Partnerships

Question 3

Owned Content

Answer 3

Owned media is content you create and control.

E.g. Blog

Question 4

Search Engine Optimization (SEO)

Answer 4

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Question 5

Paid Search

Answer 5

Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay.

Question 6

Display

Answer 6

Display advertising is defined as a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their products on websites, apps, or social media.

Question 7

Social Media

Answer 7

Social media provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

It simply means marketing products and services via Twitter, Facebook, Instagram, Snapchat, Google+, YouTube, and other social networking sites.

Question 8

Email

Answer 8

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business.

Question 9

Partnerships

Answer 9

Partnership marketing is a strategic collaboration between two or more firms that helps each firm reach its respective business goals. Goals could include: Increasing brand awareness and reach. Generating more website and social media traffic.