Key Terms I - P Flashcards
Interview
Part of the recruitment process where a candidate is met face to face
Job description
A summary of the main duties and responsibilities of a job
Job design
The way in which tasks are combined to form a job
Job enlargement
Giving employees more tasks of a similar level of complexity. Job enlargement expands the number of tasks completed by an employee
Job enrichment
Making a job more interesting or varied so that it is more rewarding
Labour productivity
The output produced per employee over a given period of time
Loss leader
Where a price is set deliberately below the cost of production in order to attract customers who will buy other more profitable products
Market research
The process of planning, collecting and analysing data relevant to help make marketing decisions
Marketing mix
The set of marketing tools that a firm uses to pursue its marketing objectives; price, product, place, promotion
Mass market
Describes the largest group of customers with specific needs and wants in industry
Merchandising
Promotion of a product at the point-of-sale, usually in a retail environment
Net profit
Profit that remains after all operating costs are taken away from sales revenue
Niche market
A niche market is a segment of a larger market with more specific needs
Off-the-job
Training that takes place away from the workplace
On-the-job
Training that takes place at the workplace