KEY TERMS Flashcards
Obedience
Compliance with a command
Conformity
Copying others by following socially accepted standards
Majority Influence
When a person changes their attitudes, beliefs or actions to fit in with a larger group
Minority Influence
A form of social influence where people reject the norm of the majority and move to the position of the minority
Compliance
Changing your behaviour to fit in with a group (whilst having a challenging opinion)
Identification
Conforming to the expectations within their role (without a challenging opinion)
Internalisation
Changing your behaviour to fit in with a group (without a challenging opinion)
Normative Conformity
Yielding to a group pressure because you want to fit in! (Fear of rejection)
Informational Conformity
Looking to a group for guidance, if the situation is unclear (ambiguous)
Ingratiational Conformity
Conforming to gain a favour or acceptance/gratitude from others (SOCIAL REWARD)
Agentic Shift
Seeing yourself as an ‘agent’ (assistant) for somebody else.
Role of buffer
If there is a barrier between you and the outcome of the order
Legitimate authority
Somebody having a right to tell you what to do
Gradual conformity
Agreeing to a small task that gradually increases.
Alpha Bias
Emphasising the differences between men and women
Beta Bias
Minimising the differences between men and women
Estrocentrism
The process of viewing the world from a female-centred point of view
Foot in the door
Once you start, you feel obliged to continue
