Key Terms Flashcards
Analogue
Devices that record data linearly
Tapes, records etc
Digital
Performs all calculations using binary
Devices with small storage
Platform
The way media is consumed
Apps; games; websites etc
Devices
Provides the platform for media to be viewed / consumed on
Interactivity
How people work together to use media products
Personalisation
How you can make a product unique to suit your needs / your preferences
Media sectors
Area or proportion of the media
(Moving image Gaming Audio Websites Publishing)
Synergy
Overlaps/connection between sectors
THEY DO NOT EXIST INDEPENDENTLY
Convergence
One platform, many devices
(e.g. YouTube)
OR
One device, many platforms
(e.g. an iPad)
5 main processes of Developing a media product
Pre production Production Post production Distribution Exhibition
Pre-production
Planning, pitching, researching
Production
Shooting footage, constructing the product; audio recording
Post-Production
Bringing it all together
Visual / sound effects, editing, sound mixing
Distribution
Making product available to audiences through advertising
Cinema trailers, adverts, posters, online ads
Exhibition
Viewing or interacting with the finished product.
Produce
Being able to personalise, change or create info on a product
Consume
To view, buy or use a product on a digital media device
Immediacy
How fast people can use or buy media
Access
Limits on how you use media
Convenience
How easy it is to access a product
Portability
How easy it is to transport a product
Connectivity
How easy it is to connect to people online around the world
Target Audience
A specific group of people within the target market at which a product or the marketing message if a product
Primary Audience
The main target audience of a product
Secondary audience
Any consumers outside of the primary audience / target market
Audience Profiling
An audience or demographic defining groups based on: AGE GENDER INCOME EDUCATION LIFESTYLE OCCUPATION HABITS
Individual consumption
When users engage with a digital media product on their own
Solo enjoyment
Group consumption
When users engage with a digital media product with others for collective enjoyment
Passive
Blindly accepting what we are given / told
Active
Having a choice; choosing to consume a media text to fulfil our own needs
Hypodermic needle theory
Attempting to explain how audiences consume media
Suggests the audience are PASSIVE without realising it
Do not challenge or process any information
Disadvantage of the needle theory
Audiences have no opinions
Media consumers can copy behaviour see in the media
Uses and Gratification Theory
Needs for: Social interaction Education / information Identity Entertainment
Audience Statistics
When facts are collected on things like: Circulation Box office figures Ratings Sales Etc...
Primary research
Conducted first hand
Questionnaires; interviews, focus groups
Secondary Research
Second hand, uses existing research
Qualitative
Measuring individual opinions, attitudes, psychology and behaviours behind people’s choices
Quantitative
Measures response in quantifiable terms
How much/many
Types of Questions
Open question Closed question Likert scale Rank Order scale Semantic Difference scale
“Regulation”
Rules or directives made and maintained by an authority
PCC
Press Complaints Commission
=regulate printed media
ASA
Advertising Standards Authority
=regulate advertising industry
=cannot enforce legislation
BBFC
=British Board of Film Classification
=non governmental
=founded by industry in 1912
= Regulates national classification of films exhibited
PEGI
Pan European Game Information
=game content rating system
=self regulatory
OFCOM
Office of Communications
=co ordinates efforts to inform the public of a directors goals/plans
=regulates TV, radio and video on demand
Denotation
A description or identification
What can be physically seen
Connotation
Associations; what is implied or suggested
Magazine Masthead
Name or title of the magazine
Magazine House Style
A magazine’s own style so it stands out from others
Strap line
Slogan
Puffs
Stand out text
Pugs
Containing price, logo and promotional offers
Article:
Caption
Description of the main image
Headline
Title of the main article
Drop Capitals
Letter 10x bigger than text at beginning of paragraph
