Key Terms

Question 1

Analogue

Answer 1

Devices that record data linearly

Tapes, records etc

Question 2

Digital

Answer 2

Performs all calculations using binary

Devices with small storage

Question 3

Platform

Answer 3

The way media is consumed

Apps; games; websites etc

Question 4

Devices

Answer 4

Provides the platform for media to be viewed / consumed on

Question 5

Interactivity

Answer 5

How people work together to use media products

Question 6

Personalisation

Answer 6

How you can make a product unique to suit your needs / your preferences

Question 7

Media sectors

Answer 7

Area or proportion of the media

(Moving image
Gaming
Audio
Websites
Publishing)

Question 8

Synergy

Answer 8

Overlaps/connection between sectors

THEY DO NOT EXIST INDEPENDENTLY

Question 9

Convergence

Answer 9

One platform, many devices
(e.g. YouTube)
OR

One device, many platforms
(e.g. an iPad)

Question 10

5 main processes of Developing a media product

Answer 10

Pre production
Production
Post production
Distribution 
Exhibition

Question 11

Pre-production

Answer 11

Planning, pitching, researching

Question 12

Production

Answer 12

Shooting footage, constructing the product; audio recording

Question 13

Post-Production

Answer 13

Bringing it all together

Visual / sound effects, editing, sound mixing

Question 14

Distribution

Answer 14

Making product available to audiences through advertising

Cinema trailers, adverts, posters, online ads

Question 15

Exhibition

Answer 15

Viewing or interacting with the finished product.

Question 16

Produce

Answer 16

Being able to personalise, change or create info on a product

Question 17

Consume

Answer 17

To view, buy or use a product on a digital media device

Question 18

Immediacy

Answer 18

How fast people can use or buy media

Question 19

Access

Answer 19

Limits on how you use media

Question 20

Convenience

Answer 20

How easy it is to access a product

Question 21

Portability

Answer 21

How easy it is to transport a product

Question 22

Connectivity

Answer 22

How easy it is to connect to people online around the world

Question 23

Target Audience

Answer 23

A specific group of people within the target market at which a product or the marketing message if a product

Question 24

Primary Audience

Answer 24

The main target audience of a product

Question 25

Secondary audience

Answer 25

Any consumers outside of the primary audience / target market

Question 26

Audience Profiling

Answer 26

``` An audience or demographic defining groups based on: AGE GENDER INCOME EDUCATION LIFESTYLE OCCUPATION HABITS ```

Question 27

Individual consumption

Answer 27

When users engage with a digital media product on their own | Solo enjoyment

Question 28

Group consumption

Answer 28

When users engage with a digital media product with others for collective enjoyment

Question 29

Passive

Answer 29

Blindly accepting what we are given / told

Question 30

Active

Answer 30

Having a choice; choosing to consume a media text to fulfil our own needs

Question 31

Hypodermic needle theory

Answer 31

Attempting to explain how audiences consume media Suggests the audience are PASSIVE without realising it Do not challenge or process any information

Question 32

Disadvantage of the needle theory

Answer 32

Audiences have no opinions | Media consumers can copy behaviour see in the media

Question 33

Uses and Gratification Theory

Answer 33

``` Needs for: Social interaction Education / information Identity Entertainment ```

Question 34

Audience Statistics

Answer 34

``` When facts are collected on things like: Circulation Box office figures Ratings Sales Etc... ```

Question 35

Primary research

Answer 35

Conducted first hand | Questionnaires; interviews, focus groups

Question 36

Secondary Research

Answer 36

Second hand, uses existing research

Question 37

Qualitative

Answer 37

Measuring individual opinions, attitudes, psychology and behaviours behind people’s choices

Question 38

Quantitative

Answer 38

Measures response in quantifiable terms | How much/many

Question 39

Types of Questions

Answer 39

``` Open question Closed question Likert scale Rank Order scale Semantic Difference scale ```

Question 40

“Regulation”

Answer 40

Rules or directives made and maintained by an authority

Question 41

PCC

Answer 41

Press Complaints Commission =regulate printed media

Question 42

ASA

Answer 42

Advertising Standards Authority =regulate advertising industry =cannot enforce legislation

Question 43

BBFC

Answer 43

=British Board of Film Classification =non governmental =founded by industry in 1912 = Regulates national classification of films exhibited

Question 44

PEGI

Answer 44

Pan European Game Information =game content rating system =self regulatory

Question 45

OFCOM

Answer 45

Office of Communications =co ordinates efforts to inform the public of a directors goals/plans =regulates TV, radio and video on demand

Question 46

Denotation

Answer 46

A description or identification What can be physically seen

Question 47

Connotation

Answer 47

Associations; what is implied or suggested

Question 48

Magazine Masthead

Answer 48

Name or title of the magazine

Question 49

Magazine House Style

Answer 49

A magazine’s own style so it stands out from others

Question 50

Strap line

Answer 50

Slogan

Question 51

Puffs

Answer 51

Stand out text

Question 52

Pugs

Answer 52

Containing price, logo and promotional offers

Question 53

Article: | Caption

Answer 53

Description of the main image

Question 54

Headline

Answer 54

Title of the main article

Question 55

Drop Capitals

Answer 55

Letter 10x bigger than text at beginning of paragraph