key terms Flashcards
encoding
info is changed from one form to another so it can be stored
storage
how much your memory can hold
retrieval
process of accessing information from your brain
sensory memory
large capacity, short duration, coding from 5 senses
short term memory
limited capacity, limited duration, coding acoustic (sound)
long term memory
large capacity, long duration, coding is semantic (meaning)
episodic memory
personal events, eg your birthday
semantic memory
knowledge of the world (facts)
procedural memory
knowledge of how to do things
duration
how long something lasts for
capacity
amount of info stored
multi-store model
model of memory with 3 separate stores, overemphasis on the role of rehearsal
chunking
breaking words/letters down into chunks to help memory
recency effect
words at the end of the list will be remembered as they have been heard most recently
primacy effect
words at start of the list are remembered as they have been well rehearsed