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Media Studies > Key Stuff > Flashcards

Key Stuff Flashcards

1
Q

Who did connotations and denotation?

A

Bathes

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2
Q

Who did dominated reading?

A

Hall

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3
Q

Demographics

A

Can’t easily change

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4
Q

Psychographics

A

Can change

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5
Q

What is primary?

A

Own opinion

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6
Q

What is secondary?

A

Opinion influenced by others

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7
Q

What might not exist anymore?

Due to?

A

Mass audience

Market audience segmentation

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8
Q

Broadcasting?

A

Large audience

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9
Q

Narrowcasting?

Why is it taking over?

A

Niche audience

Text that can attract large numbers of viewers decreasing - personalisation and filter bubbles

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10
Q

Why still purchasing newspapers?

A

Out of habit and

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11
Q

Do mass text products still exist?

A

Yes Harry Potter and Eastenders

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12
Q

Active audience

A

Respond and negotiate

Users and gratifications and social network

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13
Q

Passive audiences

A

Influenced by text hypodermic and cultivation and two step flow theory

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14
Q

Cultivation/desensitisation theory

A

Gerbner

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15
Q

Users and gratifications theory

A

Bulmer and Katz

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16
Q

How audiences are restrained

A

Expense- not all channels free
Access- restricted
Unintended access- adverts

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17
Q

What suggests we are products with no control

A

‘Illusion of power’

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18
Q

Resistant audience

A

Continually seek to oppose dominant reading

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19
Q

Bartes

A

Codes and conventions

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20
Q

Todorov

A

Equilibrium

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21
Q

Propp

A

Character types

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22
Q

Hero and villain

A

Binary opposites

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23
Q

Paradigms

Syntagma

A 
Signs (detectives and smoking)
New meaning (crime fiction)
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24
Q

Hybrid genre

A

Uses several paradigms eg rom com to double audience

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25
Q

Digital revolution

A

UGC anyone with internet and computer can make websites, blogs, video content or radio shows

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26
Q

Large corporations

Less?

A

Conglomerates

Diversity, single dominant view

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27
Q

Commercial channels

A

Competitive as possible attract audiences attract advertisers which continue to pay higher rates

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28
Q

Other ways institutions make money

A

Export programmes abroad and premium rate phone lines

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29
Q

Institutions represent

A

Elite primary definers of society - Marxist reading

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30
Q

Representations

A

Reflect or over time create dominant ideologie

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31
Q

Reality TV

A

Cheap and attractive fulfils all users and gratifications

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32
Q

Heart of reality tv

Power audience have

A

Emotional realism

Voyeuristic in form of Humilitainment

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33
Q

Builds culture of anticipation and anxiety over missing key moment

A

‘Coming up’ and ‘next time’

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34
Q

Narrative cycle of reality tv to keep audiences satisfied

A

Tension
Conflict
Resolution

35
Q

News plays important ideological role

A

Shaped attitudes and beliefs through interpreting the world for us

36
Q

Presents information locally nationally and globally we wouldn’t normally have access to

A

The news

37
Q

Baudrillard

A

Concern for creating ‘reality’ within which we exist

38
Q

News is selected and mediated

A

6-10 stories a day out of billions world wide

39
Q

What is increasing on news?

A

UGC

40
Q

Internet and phone apps can

A

Select news interested in - filter bubbles

41
Q

How many hour rolling news channels

A

24hour

42
Q

Internet sites concentrate on

Creates

A

Headline and condensed stories

Dumbed down content and content without context

43
Q

Speed of news information becoming more important

A

Raises question on validity

44
Q

Successful commuter papers and programmes on tv have

A

60sec news

45
Q

News focus on the

A

Negative

46
Q

Institutions governed by need for

A

Profit and good viewing figures

47
Q

Syntagram

A

Hierarchal order of news stories in news bulletin

48
Q

Moral panics

A 
Teens knife crime and gangs 
Islam and terrorist threats 
Out of control comedians 
Paedophiles
Benefit ‘scroungers’
49
Q

Moral panic on viral disease

A

Swine flu
SARS
Bird flu

50
Q

Moral panic violent video games

A

Effect on behaviour and overuse of consoles

51
Q

Influence of ‘hardcore music such as

A

Slip knot

Marilyn Manson - columbine high school video rock is dead shooting, blamed for 36 school shootings

52
Q

Greatest moral panic today

A

Mass immigration hard to put blame

53
Q

How moral panic happens

A

Builds over weeks and months must be repeated by mass media showing increasing concern

54
Q

Post 9/11

A

Changed narrative action films and role of American hero interest in just war and good vs evil (ww1 films and games)

55
Q

Post 9/11 representation

Zombie and vampires

A

‘Other’ moved to Middle Eastern countries - fear deepened with Muslim fundamentalists
Obsession with ‘one of us’ but ‘not us’

56
Q

Mass amateurization

A

Capabilities new forms of media have given to non-professionals making high skilled professionals redundant

57
Q

Dominant western view

A

Narrow range of choices

58
Q

Super injunctions

A

Privacy and the web ‘public right to know’

59
Q

Expanding digital industries out of industries control

A

Music file sharing
Film downloads
Online print media

60
Q

Watershed

A

Time when tv programmes unsuitable for children broadcasted

61
Q

No watershed

A

Demand services

62
Q

Changes from mass audience to segmented audiences

A

Large variety of products

63
Q

Blogging and comments

A

Shaping media content not ‘controlled’

64
Q

Shrinking traditional industries

A

Print media

Music industry especially CD market and DVD sales

65
Q

Semiotics

A

How audiences create meanings from codes and signs

66
Q

Post

A

Modernism

67
Q

Bicolage

A

Collage of different media texts

68
Q

Pastiche

A

Media text imitating another in positive way

69
Q

Parody

A

Media text imitates another in order to mock

70
Q

Hyperreality

A

Believing simulation is real creating idealistic representations of reality that out perform actual reality audience becomes depressed because life doesn’t live up to artificial reality

71
Q

Simulacrum

A

Representation of a person or thing - editing and artificial

72
Q

Feminism

A

Challenge traditional power structures that exist between the genders.

73
Q

Institutions run by
Their ideologies
Major implications on who

A 
‘White middle/upper class men 
Ideologies create dominant ideologies in society 
Women non-white and working class
74
Q

Mulvey

A

‘Male gaze’

75
Q

Post feminism

A

Allow women to use their sexuality for their own benefit giving them power

76
Q

Suggest still gender divide

A

Recent trolling of high profile women on social networking

Representation of women in gaming

77
Q

Marxism

A

Elite few are in continual state of conflict with masses

78
Q

Hegemony

A

Dominant group persuades mass that power structure is necessary maintains control through negotiation and not force

79
Q

Liberal pluralism

A

Capitalism suffer a free media responding to demands of the consumers

80
Q

Cross cultural factors

A

Genres and texts created in other countries

81
Q

Globalisation

A

Media texts ‘translated’ around the world

82
Q

Global products

A

Brands - Nike, coke and apple

Texts - Toy story, Harry Potter and Sherlock

83
Q

American industries owned by
Sometimes referred to as
Conflict to people from

A

Western conglomerates
Disneyfication
Cultures significantly different from those in the West

Media Studies (7 decks)

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