Exam Skills Flashcards
Define denotations
What you can see/ what is there/ no personal inference/ no bias
Define connotations
Meaning underneath the image/ implications/ your own knowledge and ideas… Can be different in different cultures
State the key concepts in AS media studies using FAIR
Form/ media language/ how put together
Audience/ who it’s aimed at/ how you know
Institution/ who made it/ money/ aim
Representation/ how something is shown
Define Demographic
Give 7 examples
The things people can't (easily) change about themselves Location Class's Wage Ethnicity Appearance Height Gender
Define Psychographic
Give 5 examples
Things you have control over Political ideology Opinions Manners Clothing Hobbies
Define mass audience
Generally/ wide range of people
Define Niche audience
Specialist/ a few
KUTTER
Knowledge Understanding Terminology Theory Examples References
Define highbrow
Highly cultured or intellectual television/taste
Define lowbrow
Uncultured or non-intellectual television/taste
What is public service broadcasting?
Give three examples
TV programs that are broadcasted for the public being it rather than for purely commercial purposes
News coverage
Religious broadcasts
Arts programmes
What is preferred reading?
This is when audiences respond to the product the way media producers want/ expect them to
What is oppositional reading?
This is when the audiences are in complete disagreement with the products message or setting
What is negotiated reading?
Give three examples
This is when a member of the audience partly agrees with part of the product
Film
Documentary
TV program
