Key Sociologists: Globalisation & Popular Culture

Question 1

Fenton: Coca-colonisation

Answer 1

Global brands like Coca-Cola spread Western consumer culture, erasing local cultural identities and promoting uniformity across societies.

Question 2

Flew

Answer 2

argue that Americanisation in media globalization spreads U.S. culture worldwide, driven by media conglomeration, where few corporations dominate global content

Question 3

Ritzer

Answer 3

McDonaldisation highlights standardized, predictable, and efficient cultural products, eroding local diversity globally.

Question 4

Jenkins

Answer 4

Global participatory culture empowers users to create content and influence media. Social media enhances democracy by enabling audiences to interact, shape culture, challenge narratives, and form global communities through shared content and collaboration.

Question 5

Strinati

Answer 5

Media have blurred distinctions between high and popular culture, expanding consumer choice

Question 6

Sklair

Answer 6

The media blurs differences between entertainment, information, and promotion of products. It then sells across the world ideas, values, and products associated with what is presented as an idealised Western lifestyle

Question 7

Levene

Answer 7

argues that ownership of the media is fluid. This means that there is so much media, and the gap between producer and audience has been so eroded, that people can easily reject any hegemonic messages from the powerful and create their own narratives instead.

Question 8

Baudrillard

Answer 8

suggests that media saturation is such that we increasingly cannot distinguish between real life and a media version of real life. This is now as hyper reality.