Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Media Studies > Key Media Terminology > Flashcards

Key Media Terminology Flashcards

1
Q

antagonist

A

the main adversary of the protagonist in a media text - the conflict between the two often drives the narrative forward

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

archetype

A

a universal model of characters that is found in many texts eg;- hero, villain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

target audience

A

the specific type of person that the producers of a media text are aiming their product at

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

audience

A

the recipients of a media text, the people who are intended to consume a variety of media texts

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

connotation

A

meanings created by associations eg:- red = danger, passions, love

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

conventions

A

the widely recognized way of doing something, this has to do with content , style, and form

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

denotation

A

the literal or surface meaning of something

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

genre

A

a way of categorizing a media text according to its form, style, and content

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

ideologies and values

A

the set of beliefs and world views that are conveyed in a media text

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

institution

A

the organizations that create and distribute a variety of media texts

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

narrative

A

the way in which a story, or sequence of events is put together withing a text

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

preferred reading

A

the intended meanings or representations of a media text

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

protagonist

A

the main character in the narrative of a media text

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

realism

A

when media texts try to demonstrate a true relationship with the actual world around us

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

representation

A

the way in which the media represents the world around us through codes and signs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

stereotype

A

representations of people that rely on preconceived ideas about the group that person is perceived as belonging to

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

close up shot

A

is used to draw close attention to a particular subject in a frame eg- filling the frame with a person’s face to convey emotions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

extreme close up shot

A

this shot type is used to create a claustrophobic effect or focus on a subject in extreme detail eg- the tip of a pen, a criminal’s fingernails

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

establishing shot

A

this shot type is often used to show where a scene is taking place eg- a shot of NYC before we see inside Joey and Chandler’s apartment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

medium shot

A

this shot type is used during conversations and can be referred to as a two shot - shows characters from the waist up

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

low angle shot

A

this shot type is used to make the subject look powerful, strong, tall - achieved by shooting from below the subject looking upwards

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

high angle shot

A

this shot type is used to make the subject look weak, small, powerless - achieved by shooting from above the subject looking downwards

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

tracking shot

A

this shot type involves the camera moving along rails, following a subject - often used during travel or a longer view of a setting

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

panning shot

A

this shot type involves the camera staying stationary but moving from side to side at different speeds

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

zooming shot

A

this shot type involves the frame moving either closer or further away from the action onscreen

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

point of view shot

A

this shot type allows the audience to witness events in a narrative through the eyes of a character

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

voiceover

A

a feature of the soundtrack where an unseen speaker narrates or provides the audience with information regarding what is happening onscreen

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

editing

A

the process by which footage for moving image media texts is put together in sequence.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

enigma

A

a central question or mystery used to drive a narrative forward

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

diegetic sound

A

this type of sound involves anything that onscreen characters can hear. environmental sounds like bird tweeting, kettles boiling

31
Q

non diegetic sound

A

this type of osund involves things which the characters cannot hear and have been added in post production. this includes things like voiceovers and musical soundtracks

32
Q

mise en scene

A

this is the term for the overall composition of a scene and includes things such as lighting, costume, props, acting

33
Q

high key lighting

A

this type of lighting constructs a fairly natural form of lighting, free from dark shadows. this type of lighting is used in sitcoms and comedies

34
Q

low key lighting

A

this type of lighting highlights the contours of objects, creating dark shadows onscreen. this type of lighting is often seen in the horror genre or film noir

35
Q

anchorage

A

fixing of meaning eg- the copy text anchors the meaning of an image

36
Q

banners

A

typically found at the top or bottom of a print media text

37
Q

broadsheet

A

large format newspapers that report news in depth, often with a serious tone and higher level of language. news is dominated by national and international events, politics, business, with less emphasis on celebrities and gossip

38
Q

byline

A

a journalist’s name at the beginning of a story

39
Q

captions

A

text below an image that describes the image or informs the audience who took the image

40
Q

copy

A

main text of a story

41
Q

coverlines

A

captions on a magazine front cover

42
Q

emotive language

A

the use of language to generate specific emotional reactions in the target audience

43
Q

headlines

A

the text highlighting the main story being given priority by the producers of the print media text, often designed to be eye catching

44
Q

inverted pyramid structure

A

newspaper stories start with the main events. then they give more details and eyewitness comments in short paragraphs. the paragraphs at the end of the story are less important than those at the beginning. this allows sub editors to shorten stories by cutting paragraphs from the end

45
Q

layout

A

how the print media text has been designed and formatted

46
Q

masthead

A

the top section of a newspaper which gives the paper’s title, price and date

47
Q

sans serif font

A

font type which doesn’t have lines perpendicular to the ends of the letters

48
Q

serif font

A

font type which has lines perpendicular to the ends of letters

49
Q

splash

A

the front page story

50
Q

sub headings

A

smaller, typically one line headlines for other stories

51
Q

tabloid

A

smaller newspaper aimed at larger audiences. news is reported in less depth and emphasizes human interest stories. the language is lower, paragraphs and stories shorter with more use of images. content often includes more celebrities, media news, gossip

52
Q

examples of broadsheets

A

The Independent, The Guardian, The Times

53
Q

examples of tabloids

A

The Sun, The Mail, The Mirror

54
Q

text to image ration

A

this involves considered how weighted the print media text is with reagards to texts and image

55
Q

typography

A

the collective term when considering elements of print media relating to the style of the text such as the font, colour, serif, sans serif

56
Q

app

A

short for application, a program that runs inside another service. many smartphones allow apps to be downloaded leading to a burgeoning economy for modestly priced softwares

57
Q

bandwidth

A

the amount of data that can be transferred through an internet

58
Q

banner ad

A

web advert, normally found at the top of a page. typically around 468 x 60 pixels in size. sometimes called a web banner

59
Q

blog

A

an online commentary or diary written by individuals about hobbies or areas of specialist interest. blogs commonly allow comments below entries and are published in reverse chronological order

60
Q

blogger

A

a person who writes a blog

61
Q

browser

A

a piece of software that allows users to view internet pages. popular browsers include firefox, safari, internet explorer

62
Q

clickthrough

A

when a reader clicks on an advert and is redirected to a new page

63
Q

flash

A

a program used to display design heavy, animated content

64
Q

HTML

A

hyper text mark up language. basic programming code used for the design and display of web pages

65
Q

HTML5

A

the upcoming standard of hypertext markup langyage, which has added advanced interactive features such as allowing video to be embedded on a web page.

66
Q

hyperlink

A

a link that redirects the user to another web page

67
Q

JPEG

A

joint photographic expert group. common type of picture file used on the web

68
Q

microblogging

A

variant of traditional blogging, in which users write brief massages over the web. popularized by web site twiitter, used to 140 character

69
Q

multimedia

A

term used to describe range of different delivery formats such as video, text, images

70
Q

podcasts

A

MP3 audio recordings that can automatically downloaded to a user’s computer as soon as they are published onlines

71
Q

streaming

A

watching or listening to video, or audio in real time

72
Q

UI (user interference)

A

the part of a software application or website that uses used to see interact of the structure

73
Q

User generated continent (UGC)

A

material created and submitted to sites by it users - such a s photographs, footaged, commnets, articles.

74
Q

widget

A

application available to downloader of embed on a desktop, homepage, or sexual newtop. allows you to share content which will be atumatically updated

Media Studies (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions