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3028MKT - Strategic Marketing > Key Exam Revision > Flashcards

Key Exam Revision Flashcards

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3028MKT - Strategic Marketing (10 decks)

Chapter #1: Intro to Market Based Management

Chapter #2: Marketing Metrics & Marketing Profitability

Chapter #3: Market Potential, Market Demand and Market Share

Chapter #4: Understanding The Customer Experience

Chapter #5: Market Segmentation Strategies

Chapter #6: Competitive Position & Sources of Advantage

Chapter #6: Value Based Pricing Strategies

Chapter #9: Marketing Comms, Social Media & Customer Response

Chapter #10: Portfolio Analysis and Sttrategic Planning

Key Exam Revision

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