Chapter #10: Portfolio Analysis and Sttrategic Planning Flashcards
1
Q
What is a harvest strategy?
A
Maximise remaining profit (scale down and create efficiency)
2
Q
What is a “divest” strategy?
A
Closed and sold off (often making a loss)
3
Q
Market growth rate is often used as a measure of _____________.
A
Market attractiveness
4
Q
The share development index is a good measure of _____________.
A
Competitive position
5
Q
What is a good measure of competitive position?
A
The share development index
6
Q
What factors influence market attractiveness?
A
Market growth, competitive intensity
7
Q
What factors influence competitive position?
A
Market share, product performance, brand reputation
8
Q
What are the three major dimensions of competitive position?
A
Diffrentiation advantage
Cost advantage
Marketing advantage
