Key definitions - Copelin

Question 1

What is primary data?

Answer 1

The data collected specifically for this investigation.

Question 2

What is secondary data?

Answer 2

The data collected for some other purpose being used here.

Question 3

Name some sources for PRIMARY data.

Answer 3

• Survey
• Focus group

Question 4

Name some sources for SECONDARY data.

Answer 4

• Survey (questionnaires) from someone else
• Online (internet)
• Newspapers
• Census

Question 5

What is qualitative data?

Answer 5

The data which is NOT numerical

Question 6

What is quantitative data?

Answer 6

THe data which IS numerical

Question 7

What is continuous data?

Answer 7

Can take any value in a range

Question 8

What is discrete data?

Answer 8

Can only take certain values in a range

Question 9

Name a PRO for primary data

Answer 9

• Collected specifically for your investigation

Question 10

Name a CON for primary data

Answer 10

• Expensive
• Time consuming

Question 11

Name a PRO for secondary data

Answer 11

• Already collected
• Cheaper

Question 12

Name a CON for secondary data

Answer 12

• Not specific
• May need proxy

Question 13

Name a PRO for qualitative data

Answer 13

• Easy to understand
• Informative

Question 14

Name a CON for qualitative data

Answer 14

• Hard to analyse
• Can only use mode

Question 15

Name a PRO for quantitative continuous data

Answer 15

• Collects data for every single value

Question 16

Name a CON for quantitative continuous data

Answer 16

• Large amounts of data

Question 17

Name a PRO for quantitative discrete data

Answer 17

• Easy to count and analyse

Question 18

Name a CON for quantitative discrete data

Answer 18

• Averages may be decimals and not make sense

Question 19

Name some examples of QUALITATIVE data

Question 20

Name some examples of QUANTITATIVE CONTINUOUS data

Question 21

Name some examples of QUANTITATIVE DISCRETE data