Key Definitions Flashcards
Allocative efficiency
Occurs when resources cannot be reallocated to produce a different combination of goods that will increase economic welfare; i.e. economic welfare is maximised and the sum of consumer and producer surplus is maximised (P=MC
Average cost
The cost per unit – total costs divided by quantity of output.
Average Revenue
The average selling price – total revenue divided by the number of units of output sold.
Backward vertical integration
Where a firm merges or takes over a business that is one stage further away from the consumer in the production process.
Barriers to entry
Anything that prevents new firms entering a market such as brand loyalty, economies of scale, technical know-how and patents.
Cartel
A group of firms that agree to act together as though they were a monopoly in order to raise profits.
Competition policies
Policies designed to restrict the acquisition and exercise of monopoly power by firms.
Conglomerate merger
When firms producing related products merge
De-merger
When a firm is divided up into separate businesses
Diminishing marginal returns
An economic law stating that if increasing quantities of variable factor are applied to a given quantity of a fixed factor, the marginal production of the variable factor will eventually decrease.
Diseconomies of scale
A situation where increasing the scale of producing further leads to an increase in the long run average costs of production.
External economies of scale
Cost savings that arise from sources outside the firm due to a growth of the industry as a whole
First-mover advantage
The advantages that accrue to a firm by being the first to enter a market such as market power or supernormal profit
Fixed costs
Cost that do not vary with output and exist only in the short run.
Forward vertical integration
When a firm merges or takes over a business that is one stage closer to the consumer in the production process
Game theory
Game theory is used to predict a firm’s decision when faced with a set of choices whose payoffs are influenced by the choices of other firms in the market.
Homogenous products
A product tis homogenous when consumers perceive each unit to be identical
Horizontal integration
The joining of two firms together which produce similar products at the same stage of production
Imperfect competition
When firms have some price setting market power and thus face a downward sloping demand curve
Examples include duopoly, oligopoly and monopolistic competition.
Incumbent firms
Firms that are established in a market and therefore do not face sunk costs.
Indivisibility
When a firm would not use a resource to its full capacity and therefore will not achieve the lowest unit costs of production -e expanding the scale of production allows firms to utilise more efficient, larger machines and therefore reduce average costs.
Interdependence
Where the outcome from a decision is dependent upon the decisions of other rival firms.
Internal economies of scale
A situation where increasing the scale of production leads to a decrease in the long run average costs of production
Limit pricing
Where a firm sets its price below the average cost of potential entrants in order to discourage entry.