Key concepts - newspapers

Question 1

The three companies that dominate 90% of the national newspaper market

Answer 1

DMG Media.
News UK.
Reach.

Question 2

The three companies that each own a fifth of local press market

Answer 2

Newsquest.
Reach.
JPI Media.

Question 3

Impact of digital technology - advantages

Answer 3

Increasing online presence.
Access to a global audience.
Targeted online advertising.
Subscription models.
Tailored online user experience.

Question 4

Impact of digital technology - disadvantages

Answer 4

Competition for online advertising.
Fake news.
Changing the nature of news.
Declining readership for newspapers

Question 5

Conglomerate

Answer 5

A large company which owns other companies – it is often formed when one company takes over or merges with another.
Conglomerates are very commercial, and the principal purpose is to make money.

Question 6

Left wing politics

Answer 6

The Guardian and The Daily Mirror.
The Labour Party.
Red (blue in America).
Jeremy Corbyn, Kier Starmer, Barack Obama and Joe Biden.
Pro – Europe, pro – immigration, liberal ideology and inclusive.

Question 7

Right wing politics

Answer 7

The Sun, The Daily Mail, The Times, The Telegraph and The Express.
The Conversative Party.
Blue (red in America).
Theresa May, Boris Johnson, Nigel Farage, David Cameron and Donald Trump.
Pro – Brexit, anti – immigration, conservative ideology and nationalistic.

Question 8

IPSO

Answer 8

Independent Press Standards Organisation
The independent regulator for the newspaper and magazine industry in the UK.
They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.

Question 9

Social grade - A, B, C1

Answer 9

Upper class.
Middle class.
Lower middle class.

Question 10

Social grade - C2, D, E

Answer 10

Skilled working class.
Working class.
Those at the lowest level of subsistence.

Question 11

Uses and Gratifications theory - theorists

Answer 11

Bulmer and Katz

Question 12

Uses and Gratifications theory - theory

Answer 12

Bulmer and Katz suggested that media users play an active role in choosing and using the media.
They believed the user seeks out the media source that best fulfils their needs.

Question 13

Uses and Gratifications theory - theory (needs)

Answer 13

Information and education:
The viewer wants to acquire information, knowledge and understanding by reading newspapers.
Entertainment – viewers read newspapers for enjoyment.
Personal identity – viewers can recognise a person (role models) that reflect similar values to themselves.
Integration and social interaction – the ability for media products to produce a topic of conversation between people.
Escapism - lets viewers escape their real lives and imagine themselves in those situations.